researching audiences de murray catherine (16 résultats)

Etat : Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Etat : New. In.

Paperback. Etat : New. 1st. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses.

Hardcover. Etat : New. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays.

Paperback. Etat : new. Paperback. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour?Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents- a full-scale presentation of a best-practice example of the approach- the key concepts used by its practitioners and an overview of its scholarly history- a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Etat : New. 1st. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses.

Paperback. Etat : Brand New. 256 pages. 9.00x6.00x1.00 inches. In Stock.

Etat : New.

Paperback. Etat : new. Paperback. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour?Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents- a full-scale presentation of a best-practice example of the approach- the key concepts used by its practitioners and an overview of its scholarly history- a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!

PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 645.

Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make .