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Paperback. Etat : Good.

Paperback. Etat : Very Good. Most IT initiatives fail. Use The Business Case Checklist to avoid adding your technology project (and career) to the list of casualties. This is the first professional-grade checklist that helps business case writers and ROI reviewers make faster decisions and better technology investments. In this checklist, you'll find: 1. 12 fundamental questions to ask of any business case. 2. A business case template for all your technology investment decisions. 2. 73 best practices to implement this checklist and help you make faster, better technology investments immediately. 3. The 5 universal principles for technology investment, offering you lessons from 25 years of experience and 51-book research. 4. An investment grade to guide and communicate your decision. The Business Case Checklist will help you: -- Justify your technology investment if you are a project manager or technology executive. -- Sell your technology with a fact-based business case if you offer technology products, services, or solutions. -- Review business cases quickly and effectively if you are a decision maker asked to fund technology investments.…

Paperback. Etat : Very Good.

paperback. Etat : Fair.

Paperback. Etat : Very Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

Paperback. Etat : Fair. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. …

Paperback. Etat : Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. …

Hardback. Etat : Good. The New ROIIn Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership. and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity.Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.…

Hardback. Etat : Fair. The New ROIIn Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership. and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity.Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.…

Hardback. Etat : Fair. Presents a road map for the achievement of high value enterprise strategies and superior project management results. This book provides methods for best project selection, faster completion, optimal project portfolio management, and how to explicitly measure the PMO for rapidly increasing project ROI.…

Hardback. Etat : Good. Presents a road map for the achievement of high value enterprise strategies and superior project management results. This book provides methods for best project selection, faster completion, optimal project portfolio management, and how to explicitly measure the PMO for rapidly increasing project ROI.…

Hardback. Etat : Very Good. Presents a road map for the achievement of high value enterprise strategies and superior project management results. This book provides methods for best project selection, faster completion, optimal project portfolio management, and how to explicitly measure the PMO for rapidly increasing project ROI.…

Hardback. Etat : Very Good. The New ROIIn Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership. and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity.Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.…

Paperback. Etat : Very Good. Most marketers concentrate on what they're trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it's so important to promote your business in a way that's congruent with the norms of social media. He'll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic's Facebook advertising strategies can send your return on investment through the roof. In GIVE, you'll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.…

Etat : like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Etat : Good. In Return On Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders' personal values and those of your organization. At this intersection, Return On Integrity reveals the linchpin of leadership . . . and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values-a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity. Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author's website. Return On Integrity will inspire you to pick up your shovel and start digging deep.…

Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

paperback. Etat : Fair.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardback. Etat : Very Good. With employees cost often exceeding 40 per cent of corporate expense, measuring the value of this human capital is essential. This reseource reveals how to do it and helps managers determine how to invest most effectively in human productive potential.

Etat : good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Paperback. Etat : Good. There are many books out there on the theories behind the use of social media and mobile applications in marketing-but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company's high-value markets, and you will know what steps you need to take to successfully design, develop, deploy-and maintain-your own business's social and mobile approach. A veritable how-to guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.…

Paperback. Etat : Very Good.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.