Seeing spots functional analysis par benoit william (17 résultats)

Hardcover. Etat : Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Hardcover. Etat : Very Good. This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; Praeger Series in Political Communication; 0.97 x 9.36 x 6.18 Inches; 256 pages.

Etat : Used. pp. 256.

Etat : Used. pp. 256.

Etat : Used. pp. 256.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New. A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences. Series: Praeger Series in Political Communication. Num Pages: 256 pages, Illustrations. BIC Classification: 1KBB; 3JJP; JPH; JPQ; JPVL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 25. Weight in Grams: 531. . 1999. hardcover. . . . .…

Etat : As New. Unread book in perfect condition.

Etat : New. A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences. Series: Praeger Series in Political Communication. Num Pages: 256 pages, Illustrations. BIC Classification: 1KBB; 3JJP; JPH; JPQ; JPVL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 25. Weight in Grams: 531. . 1999. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Etat : Brand New. 238 pages. 9.50x6.25x1.00 inches. In Stock.

Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted.Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.…

Buch. Etat : Neu. Seeing Spots | A Functional Analysis of Presidential Television Advertisements, 1952-1996 | William Benoit | Buch | Gebunden | Englisch | 1999 | Praeger | EAN 9780275966454 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…