Touch branding (6 résultats)

Etat : Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardcover. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Taschenbuch. Etat : Neu. A touch of colorful flavor with musical fragrance | The use of sensory branding strategies at points of sale as a way of building the Osklen brand identity | Saulo Mendes Batista | Taschenbuch | Englisch | 2025 | Our Knowledge Publishing | EAN 9786209161261 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Etat : Bueno. 2010. ARTPOWER. Tapa dura. 415 Pag. Textos en inglés. De gran formato. 31x25 cm.

Etat : Ottimo (Fine). 7438628091620 Ottimo (Fine) .

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book sought to demonstrate the importance of Sensory Branding as a unique form of communication and interaction at points of sale. With the advent of consumers' need to experience and enjoy innovative and distinctive sensations and connections, changes have occurred in the relationship between brands and consumers. Brands have realized the importance of sensory strategies as a means of strengthening their ties and loyalty. The five senses can be used to achieve various objectives, including influencing consumer behavior, increasing brand awareness, creating associative experiences, and improving consumer satisfaction. Thus, the case study presented in this paper showed how the Osklen brand uses sensory strategies at points of sale to build its identity and how the use of these strategies has changed the brand's relationship with its consumers. It was concluded that the exaltation of the senses at points of sale is an effective strategy for interaction and consolidation of the Osklen brand.…