Vendeur : Universitätsbuchhandlung Herta Hold GmbH, Berlin, Allemagne
EUR 19
Quantité disponible : 1 disponible(s)
Ajouter au panierVIII, 240 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Media Business and Innovation. Sprache: Englisch.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 138,36
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 138,36
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 181,49
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. Softcover reprint of the original 1st ed. 2017 edition NO-PA16APR2015-KAP.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 182,49
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 240.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 190,37
Quantité disponible : 2 disponible(s)
Ajouter au panierHardcover. Etat : Brand New. 240 pages. 9.25x6.25x0.75 inches. In Stock.
Langue: anglais
Edité par Springer International Publishing, Springer International Publishing, 2018
ISBN 10 : 3319845446 ISBN 13 : 9783319845449
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 139,09
Quantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 139,09
Quantité disponible : 1 disponible(s)
Ajouter au panierBuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 187,47
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. Print on Demand.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 188,30
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. Print on Demand pp. 240.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 192,03
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. PRINT ON DEMAND.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 192,52
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. PRINT ON DEMAND pp. 240.