Synopsis
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Marketing Management: Strategies and Programs
Image d'archives
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Edité par
McGraw-Hill Companies, 1991
ISBN 10 : 0070489424
ISBN 13 : 9780070489424
Ancien ou d'occasion
Couverture souple
Vendeur : Red's Corner LLC, Tucker, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : LikeNew. All orders ship by next business day! This is a used book. Grade 4 out of 5 points. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. We are a small company and very thankful for your business! N° de réf. du vendeur 4CNZEC0003NS
Acheter D'occasion
EUR 5,22
Frais de port :
EUR 3,85
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Edité par
McGraw-Hill Companies, 1991
ISBN 10 : 0070489424
ISBN 13 : 9780070489424
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_425523731
Acheter D'occasion
EUR 7,28
Frais de port :
EUR 3,22
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management: Strategies and Programs
Edité par
McGraw-Hill, 1991
ISBN 10 : 0070489424
ISBN 13 : 9780070489424
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780070489424. N° de réf. du vendeur 9820546
Acheter D'occasion
EUR 5,03
Frais de port :
EUR 14,74
De Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)