Articles liés à Principles and Practice of Marketing
Synopsis
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that's not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurMcGraw Hill Higher Education
- Date d'édition2006
- ISBN 10 0077122275
- ISBN 13 9780077122270
- ReliureBroché
- Langueanglais
- Numéro d'édition5
- Nombre de pages1022
- Coordonnées du fabricantnon disponible
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Principles and Practice of Marketing with Redemption card
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780077122270
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Principles and Practice of Marketing with Redemption card
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Paperback. Etat : Very Good. Principles and Practice of Marketing with Redemption card This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780077122270
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Principles and Practice of Marketing with Redemption Card
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ISBN 10 : 0077122275
ISBN 13 : 9780077122270
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. 5th. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 50882954-20
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Principles and Practice of Marketing with Redemption card
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ISBN 10 : 0077122275
ISBN 13 : 9780077122270
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1496908
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Principles and Practice of Marketing (Fifth Edition)
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ISBN 10 : 0077122275
ISBN 13 : 9780077122270
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780077122270. N° de réf. du vendeur 9437316
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Principles and Practice of Marketing
Edité par
Mcgraw-Hill Higher Education, 2007
ISBN 10 : 0077122275
ISBN 13 : 9780077122270
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780077122270. N° de réf. du vendeur 9464954
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Principles and Practice of Marketing with Redemption card
Edité par
Mcgraw Hill Higher Education, 2006
ISBN 10 : 0077122275
ISBN 13 : 9780077122270
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001905878
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Principles and Practice of Marketing
Edité par
McGraw Hill, 2006
ISBN 10 : 0077122275
ISBN 13 : 9780077122270
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Taschenbuch
Vendeur : Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Allemagne
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Taschenbuch. Etat : Fine. 5. leichte Gebrauchsspuren, mit CD / minor wear, with CD---. nein. N° de réf. du vendeur 99132
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