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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version) - Couverture rigide
Synopsis
Book by Nagle Thomas T Holden Reed K
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
Présentation de l'éditeur
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Edité par
Pearson, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Edité par
Pearson P T R, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
Ancien ou d'occasion
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Edité par
Pearson P T R, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Prentice Hall, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Edité par
Pearson P T R, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
Ancien ou d'occasion
Couverture rigide
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Edité par
Pearson P T R, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
Ancien ou d'occasion
Couverture rigide
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Edité par
Pearson P T R, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
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Couverture rigide
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Edité par
Pearson P T R, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.48. N° de réf. du vendeur G0136693768I4N01
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Strategy and Tactics of Pricing Trade Version : A Guide to Profitable Decision Making
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Pearson Education, Limited, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
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Strategy and Tactics of Pricing Trade Version : A Guide to Profitable Decision Making
Edité par
Pearson Education, Limited, 1994
ISBN 10 : 0136693768
ISBN 13 : 9780136693765
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP63050467
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