Articles liés à The Fundamentals and Practice of Marketing
Synopsis
Written for the Fundamentals of Marketing and Practice of Marketing papers of the CIM Certificate Examination, this book sets out the basic principles of marketing and their application to modern business practice.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:
* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing;
* Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment
* A range of new examples
The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750609975
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Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student)
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750609975
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Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
Ancien ou d'occasion
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780750609975. N° de réf. du vendeur 9617234
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The Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0750609974. N° de réf. du vendeur 9706332
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The Fundamentals and Practice Marketing
Edité par
Butterworth-Heinemann, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
Neuf
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Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-134823
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The Fundamentals and Practice Marketing
Edité par
Butterworth-Heinemann, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
Neuf
Couverture souple
Vendeur : Basi6 International, Irving, TX, Etats-Unis
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Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-118936
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The Fundamentals and Practice of Marketing
Edité par
Elsevier, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
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Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : Used. pp. 324 3rd Edition. N° de réf. du vendeur 263162996
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The Fundamentals and Practice of Marketing
Edité par
Elsevier, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : Used. pp. 324. N° de réf. du vendeur 183163006
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The Fundamentals and Practice of Marketing
Edité par
Elsevier, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
Ancien ou d'occasion
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : Used. pp. 324. N° de réf. du vendeur 4717739
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Fundamentals and Practice of Marketing, Third Edition: Published in association with the Chartered Institute of Marketing (The Marketing Series)
Edité par
Butterworth-Heinemann, 1995
ISBN 10 : 0750609974
ISBN 13 : 9780750609975
Ancien ou d'occasion
Paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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Paperback. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA70407506099745
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