Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure - Couverture souple
Présentation de l'éditeur
Optimizing Consumer A dvertising, Intermediary Advertising and Markup in aV ertical Market Structure 474-70 OEWEY U8 A ftP hilippe A. Naert August 1970 Based on Chapter 3of the authors Ph.D. dissertation. Assistant Professor of Management, Sloan School of Management, M.I.T., Cambridge, Mass.
(Typographical errors above are due to OCR software and don't occur in the book.)
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