Valuepack: Strategy Bestsellers: FT Guide to Strategy with Strategy Moves - Couverture souple
Livre 3 sur 15: Financial Times Series
Synopsis
Buy 2 bestsellers get 25% off.
The Financial Times Guide to Strategy (027365022x)
reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions. This best-selling guide is a proven winner for anyone charged with crafting and delivering strategy. In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation: -demonstrating the power of strategy to raise profits -providing DIY strategy kit for managers -distilling all essential strategic thinking since the 1960s -providing a lively A-Z of strategy concepts, terms and techniquesFor managers, consultants and business students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver an incisive and practical strategic framework for the real world of business.
Strategy Moves (0273701673) equips you with the complete set of strategic options at you disposal. Fourteen essential moves; eight defense and six attack, to help you start beating your opponents and making real progress towards victory in the market.
From successful defense at the battle of Rorke’s Drift to the successful Japanese assault in global car markets, the lessons of conflict and competition are drawn together to help you to pick the right strategic battles, make the right strategic moves and coordinate them decisively in the market.
Building on the work of classic texts such as Marketing Warfare, Jorge Vasconcellos e Sá introduces you to the dynamics of each move - when, where and how to deploy it – and the art of putting them together in winning combinations.
With Strategy Moves, you will never be short of a winning business strategy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
"If you want a world-class strategy for next to no cost, this book is for you."
Tim Bunting, Chairman, Betfair, and former Deputy Chairman, Goldman Sachs
This best-selling guide is a proven winner for anyone crafting and realising strategy
Every business needs a strategy. But what exactly is a good strategy? How do you get one? What are the key concepts and models you need to know about? In the third edition of this best-selling, widely acclaimed and highly readable guide, Richard Koch swings you breezily through each step in developing a great strategy, both for individual businesses and for firms as a whole.
In his inimitable direct and engaging tone, Koch:
- shows how crafting strategy is fun
- demonstrates how strategy can raise profits in any business
- supplies a DIY strategy kit
- distils strategic thinking since 1960 into one handy overview
- provides a lively A-Z reference of strategy concepts, techniques and key thinkers
For executives, consultants and students, The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. This is the smartest strategy available anywhere.
"Strategy has never been so simple, accessible, powerful and practically directed to raise profits."
Robin Field, former Chairman & CEO, Filofax
"Highly readable and amazingly useful. It distils the work of strategy experts and make it all so easy to use. Koch has a unique and insightful perspective on almost all aspects of strategy."
Geoff Cullinan, Partner, Bain & Co
"The new 'evolutionary' section on Corporate Strategy is fascinating and great fun to read."
Marcus Alexander, Strategy Professor, London Business School
"It is difficult to imagine how you could be a good strategist without this book...essential and stimulating reading."
Chris Outram, Chairman Emeritus, OC&C Strategy Consultants
"Takes the best ideas from academia and makes them practical for the busy business person. This is stuff you can put to great use NOW."
James A. Lawrence, Vice-Chairman, General Mills, Inc.
Quatrième de couverture
‘It is difficult to imagine how you could be a good strategist without this book: essential and stimulating reading.’
Chris Outram, Chairman Emeritus and Founder, OC&C Strategy Consultants
‘If you want a world-class strategy for next to no cost, this book is for you.
Tim Bunting, former Chairman, Betfair
‘Highly readable and amazingly useful. Itdistils the work of strategy experts and makes it all so easy to use. Koch has a unique and insightful perspective on almost all aspects of strategy.’ Geoff Cullinan, Partner, Bain & Company
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The Financial Times Guide to Strategy cuts through the nonsense to offer you a straightforward, authoritative guide to strategy at both the corporate and business unit levels. The fourth edition of this bestselling book is a no-holds barred, jargon-free guide to the strategic models, tools and thinkers you really need to know about. Easy-to-read and logically structured, it leads you through each step in understanding, creating, and pursuing successful strategy. It shows you which questions to ask, how to go about answering them, and then what action to take.
Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover:
§ Just what you need to know about strategy
§ Which models and tools will be the most useful for you
§ The leading thinkers who have made the greatest contribution to the science and practice of strategy, from Bruce Henderson and Michael Porter to Philip Rosenzweig and Chris Zook
§ The essential details of over 200 strategic concepts, tools and techniques, from core competency to disruptive technology, from globalisation to the innovator’s dilemma
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
