Articles liés à Selling the Invisible: A Field Guide to Modern Marketing
Synopsis
Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market.
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À propos de l?auteur
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck and Hewlett Packard. He is a Phi Beta Kappa graduate of Stanford and an internationally acclaimed business speaker. He also lectures at the universities of Minnesota and St Thomas in Minncapolis.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
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Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. N° de réf. du vendeur wbs3980140535
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Selling the Invisible: A Field Guide to Modern Marketing
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Cengage Learning, Inc, United States, Florence, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001291840
Quantité disponible : 2 disponible(s)
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : HR1 Books, Hereford, Royaume-Uni
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture souple
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663. N° de réf. du vendeur 9427227
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
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Selling the Invisible: A Field Guide to Modern Marketing
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Texere Publishing,US, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
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Hardcover. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 2778201
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66. N° de réf. du vendeur G1587990660I4N00
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.66. N° de réf. du vendeur G1587990660I3N00
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Selling the Invisible: A Field Guide to Modern Marketing
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Paperback. Etat : VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. Ships with tracking and insurance. N° de réf. du vendeur 8073
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : Stephen White Books, Bradford, Royaume-Uni
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