Trading Up: The New American Luxury - Couverture rigide

Silverstein, Michael J.

Couverture rigide

ISBN 10 : 1591840139 ISBN 13 : 9781591840138

Editeur : Viking/Allen Lane, 2003

Synopsis

Book by Michael Silverstein Neil Fiske

A propos du livre

Présentation de l'éditeur :

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

Biographie de l'auteur :

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

 

 

Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.

John Butman is an established business author and journalist.

À propos de cette édition

• Éditeur: Viking/Allen Lane
• Date d'édition: 2003
• ISBN 10: 1591840139
• ISBN 13: 9781591840138
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 316