Advertising and the Mind of the Consumer: What Works, What Doesn'T, and Why - Couverture souple

Sutherland, Max ; Sylvester, Alice K

9781865082318: Advertising and the Mind of the Consumer: What Works, What Doesn'T, and Why

Couverture souple

ISBN 10 : 1865082317 ISBN 13 : 9781865082318

Editeur : Allen & Unwin, 2000

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Book by Sutherland Max Sylvester Alice K

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur

Just how does advertising work? This text takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.

Biographie de l'auteur

Max Sutherland is Chairman & Creative Director of NFO MarketMind and Professor of Marketing at Monash University and Swinburne University of Technology in Australia.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Allen & Unwin
Date d'�dition: 2000
Langue: anglais
ISBN 10: 1865082317
ISBN 13: 9781865082318
Reliure: Broch�
Num�ro d'�dition: 2
Nombre de pages: 352
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9780749429775: Advertising and the Mind of the Consumer: What Works, What Doesn't And Why?

Edition pr�sent�e

ISBN 10 : 0749429771 ISBN 13 : 9780749429775
Editeur : Kogan Page Ltd, 2000
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Sutherland, Max; Sylvester, Alice K.

Edit� par Allen & Unwin (edition New revised international edition), 2000

ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Sutherland, Max,Sylvester, Alice K.

Edit� par Allen & Unwin, 2000

ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Max Sutherland; Alice K. Sylvester

Edit� par Allen & Unwin, 2000

ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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Advertising and the Mind of the Consumer: What Works, What Doesn'T, and Why

Max Sutherland, Alice K. Sylvester

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ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Sylvester, Alice K

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ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Sutherland, Max,Sylvester, Alice K.

Edit� par Allen & Unwin, 2000

ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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Advertising and the Mind of the Consumer. What works, what doesn't, and why

Sutherland, Max & Sylvester, Alice

Edit� par Allen & Unwin, Sydney, 2000

ISBN 10 : 1865082317 ISBN 13 : 9781865082318

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