9783932187056 (1 résultats)

Hardcover. Etat : Near fine condition. 4/20. Quarto. 46pp. Orignal gray cloth with original color print on cover, debossed and black lettering on cover; in original Acetate jacket. Endpapers color-illustrated with excerpt of Marlboro poster. Signed Max Regenberg and hand-numbered 4/20 on colophon. Original, signed, dated and numbered print in protective sleeve laid in at rear. Design by Max Regenberg and Karsta Zoller. "Since the scandlous advertising campaign of the Benetton Corporation large-scale advertising pictures are again the focal-point of the public. Eversince advertising agencies ennobled themselves in the eighties using Michael Schirners slogan "Advertising is Art," the medium billboard became the innovative arena of visual irritation and presentations. Functionality, jurisdiction and visual strategies in advertising were clearly on shakey ground." (Zehnder) Collection of spectacular photographs by the Cologne photographer Max Regenberg, depicting his large-scale color advertising photos in various urban and suburban settings in and around Cologne. Text in German and English. Acetate jacket with small 1 x 1/2 inch chip at top front cover near spine.