Isbn: 9787302636762 (1 résultats)

paperback. Etat : New. Paperback. Pub Date: 2023-06 Pages: 223 Language: Chinese Publisher: Tsinghua University Press This book is a textbook on consumer psychology and behavior for applied undergraduate teaching. The book is divided into thirteen chapters. which comprehensively. systematically and in-depth introduces the origin and development of consumer psychology and behavior theory. focusing on absorbing the latest research results in consumer psychology and consumer behavior at home and abroad: each chapter i.…