9788193355237 (1 résultats)
Edité par Simon and Schuster, 2017
- Couverture rigide
- Édition originale
Vendeur : Vedams eBooks (P) Ltd, New Delhi, IndeVedams eBooks (P) Ltd
Contacter le vendeurVendeur avec une évaluation de 4 étoilesEtat: Neuf
EUR 20,12
EUR 17,50 expéditionExpédition depuis Inde vers Etats-UnisQuantité disponible : 1 disponible(s)
Hardcover. Etat : New. 1st Edition. Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader…through the various stages of brand-buildinghow to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand. (jacket).
