Adam j. mills (52 résultats)

Etat : New.

Paperback. Etat : New. In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Readers will explore how brands leverage stories to forge deep connections, evoke emotions, and differentiate themselves in a cluttered marketplace. Through a series of insightful contributions, this book examines the architecture of brand stories, investigates their role in guiding marketing strategy, and discusses their impact on stakeholder engagement. This volume is an invaluable resource for marketing professionals, brand managers, and scholars, offering both a deeper theoretical understanding and practical frameworks to harness the transformative power of storytelling in strategic brand management.The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.…

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Etat : New. 2026. 1st Edition. paperback. . . . . .

Paperback. Etat : Brand New. 170 pages. 6.69x0.39x9.61 inches. In Stock.

Etat : New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Etat : New. Brittney C. Bauer is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago, USA. She is the Director of the Quinlan School of Business Behavioral Lab (QuinLab). Her major research interests are centered on.

Taschenbuch. Etat : Neu. Neuware - This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using communal wine consumption as a case study, this volume reveals how shared rituals - from intimate gatherings to large-scale events - drive economic and cultural trends. Topics include the role of social interaction in purchasing decisions, the balance of competition and collaboration in business, and the rise of digital platforms that reshape traditional consumption experiences.This book is essential for scholars, industry professionals, and anyone interested in marketing, consumer psychology, and experiential commerce as it offers a fresh perspective on the power of shared consumption in an evolving marketplace.The chapters in this book were originally published as a special issue of Journal of Wine Research.…

Etat : New. Adam J. Mills is Associate Dean, Associate Professor of Marketing, and the Chase Professor of Minority Entrepreneurship at Loyola University New Orleans College of Business. His research investigates the engineering of customer experience in both .

Taschenbuch. Etat : Neu. Neuware - In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Readers will explore how brands leverage stories to forge deep connections, evoke emotions, and differentiate themselves in a cluttered marketplace. Through a series of insightful contributions, this book examines the architecture of brand stories, investigates their role in guiding marketing strategy, and discusses their impact on stakeholder engagement. This volume is an invaluable resource for marketing professionals, brand managers, and scholars, offering both a deeper theoretical understanding and practical frameworks to harness the transformative power of storytelling in strategic brand management.The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.…

Paperback. Etat : New. In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Readers will explore how brands leverage stories to forge deep connections, evoke emotions, and differentiate themselves in a cluttered marketplace. Through a series of insightful contributions, this book examines the architecture of brand stories, investigates their role in guiding marketing strategy, and discusses their impact on stakeholder engagement. This volume is an invaluable resource for marketing professionals, brand managers, and scholars, offering both a deeper theoretical understanding and practical frameworks to harness the transformative power of storytelling in strategic brand management.The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.…

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New.

Etat : New. 1st edition NO-PA16APR2015-KAP.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Etat : New.

Etat : New.

Etat : New.

Etat : New.