Langue: anglais
Edité par World Scientific Publishing Company, 2015
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
EUR 6,09
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Langue: anglais
Edité par World Scientific Publishing Co Pte Ltd, 2015
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 8,74
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Langue: anglais
Edité par World Scientific Publishing Company, 2016
ISBN 10 : 9814678414 ISBN 13 : 9789814678414
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 19,20
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Langue: anglais
Edité par World Scientific Publishing Comp, 2016
ISBN 10 : 9814678414 ISBN 13 : 9789814678414
Vendeur : suffolkbooks, Center moriches, NY, Etats-Unis
EUR 15,73
Quantité disponible : 4 disponible(s)
Ajouter au panierhardcover. Etat : Very Good. Fast Shipping - Safe and Secure 7 days a week!
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 18,61
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Edition originale
EUR 17,44
Quantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Edition originale
EUR 17,44
Quantité disponible : 6 disponible(s)
Ajouter au panierpaperback. Etat : New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 20,35
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 24,65
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pp. 150.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 29,21
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pp. 150 1st edition NO-PA16APR2015-KAP.
Langue: anglais
Edité par World Scientific Publishing Co Pte Ltd, SG, 2016
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Edition originale
EUR 35,23
Quantité disponible : 4 disponible(s)
Ajouter au panierPaperback. Etat : New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Langue: anglais
Edité par World Scientific Publishing Co Pte Ltd, Singapore, 2016
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
EUR 35,39
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Langue: anglais
Edité par World Scientific Publishing Company 1/30/2016, 2016
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 36,36
Quantité disponible : 5 disponible(s)
Ajouter au panierPaperback or Softback. Etat : New. Architecting Experience: A Marketing Science and Digital Analytics Handbook. Book.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 25,45
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pp. 150.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 36,71
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Basi6 International, Irving, TX, Etats-Unis
EUR 37,33
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
EUR 37,33
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Langue: anglais
Edité par World Scientific Publishing Company, Incorporated, 2020
ISBN 10 : 9811220107 ISBN 13 : 9789811220104
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 29,78
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pp. 280.
Langue: anglais
Edité par World Scientific Publishing Company, Incorporated, 2020
ISBN 10 : 9811220107 ISBN 13 : 9789811220104
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 34,05
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pp. 280 Second edition NO-PA16APR2015-KAP.
Langue: anglais
Edité par World Scientific Publishing Company, 2016
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
EUR 38,21
Quantité disponible : 15 disponible(s)
Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Vendeur : Basi6 International, Irving, TX, Etats-Unis
EUR 39,11
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
EUR 39,11
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Langue: anglais
Edité par World Scientific Publishing Company, 2016
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
EUR 34,52
Quantité disponible : 15 disponible(s)
Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Langue: anglais
Edité par World Scientific Publishing Co Pte Ltd, SG, 2016
ISBN 10 : 981472565X ISBN 13 : 9789814725651
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Edition originale
EUR 41,42
Quantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 39,64
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 41,96
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Langue: anglais
Edité par World Scientific Publishing Company, Incorporated, 2020
ISBN 10 : 9811220107 ISBN 13 : 9789811220104
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 30,63
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pp. 280.
Langue: anglais
Edité par World Scientific Publishing Co Pte Ltd, SG, 2020
ISBN 10 : 9811220107 ISBN 13 : 9789811220104
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 42,85
Quantité disponible : 7 disponible(s)
Ajouter au panierPaperback. Etat : New. Second Edition. This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Vendeur : Basi6 International, Irving, TX, Etats-Unis
EUR 43,32
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
EUR 43,32
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.