Alsop (Plus de 4 400 résultats)

Hardcover. Etat : As New.

Hardback. Etat : Good. A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers--and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry--from Dow Chemical to Disney to DaimlerChrystler--have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: - How to protect your reputation when the inevitable crisis hits - How to cope with the many hazards in cyberspace - How to create a reputation for vision and industry leadership - How to establish a culture of ethical behavior - How to measure and monitor your ever-changing public image - How to make employees your reputation champions - How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.…

Hardback. Etat : Very Good. A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers--and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry--from Dow Chemical to Disney to DaimlerChrystler--have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: - How to protect your reputation when the inevitable crisis hits - How to cope with the many hazards in cyberspace - How to create a reputation for vision and industry leadership - How to establish a culture of ethical behavior - How to measure and monitor your ever-changing public image - How to make employees your reputation champions - How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.…

hardcover. Etat : Good.

Hardback. Etat : Good. The first wave of the Millennial Generation--born between 1980 and 2001--is entering the work force, and employers are facing some of the biggest management challenges they've ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation.…

Hardback. Etat : Very Good. The first wave of the Millennial Generation--born between 1980 and 2001--is entering the work force, and employers are facing some of the biggest management challenges they've ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation.…

Etat : very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Paperback. Etat : Good.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Macmillan Pub Date: 1/1/1995 Binding: Paperback Pages: 96 First edition.

Hardback. Etat : Good. The memoirs of American journalist Joseph Alsop, which recount his service in China in World War II, his friendships with Presidents Kennedy and Roosevelt, the rise and fall of Joe McCarthy, and provide sketches of such influential leaders as Charles de Gaulle and General Joseph Stilwell.…

Hardback. Etat : Very Good. The memoirs of American journalist Joseph Alsop, which recount his service in China in World War II, his friendships with Presidents Kennedy and Roosevelt, the rise and fall of Joe McCarthy, and provide sketches of such influential leaders as Charles de Gaulle and General Joseph Stilwell.…

Hardback. Etat : Fair. The memoirs of American journalist Joseph Alsop, which recount his service in China in World War II, his friendships with Presidents Kennedy and Roosevelt, the rise and fall of Joe McCarthy, and provide sketches of such influential leaders as Charles de Gaulle and General Joseph Stilwell.…

Etat : good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Etat : Good.

Paperback. Etat : Very Good.

Paperback. Etat : Very Good. Continuing Professional Development: A Guide for Therapists This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

hardcover. Etat : Fair.

Hardback. Etat : Fair.

Paperback. Etat : Good. As a child, Elizabeth Winthrop Alsop, along with her five brothers, was raised to revere the tribal legends of the Alsop and Roosevelt families. Her parents' marriage, lived in the spotlight of 1950s Washington where the author's father, journalist Stewart Alsop, grew increasingly famous, was not what either of her parents had imagined it would be. Her mother's strict Catholicism and her father's restless ambition collided to create a strangely muted and ominous world, one that mirrored the whispered conversations in the living room as the power brokers of Washington came and went through their side door. Through it all, her mother, trained to keep secrets as a decoding agent with MI5, said very little. In this brave memoir, the author explores who her mother was, why alcohol played such an important role in her mother's life, and why her mother held herself apart from all her children, especially her only daughter. In the author's journey to understand her parents, particularly her mother, she comes to realize that the secrets parents keep are the ones that reverberate most powerfully in the lives of their children.…

Soft cover. Etat : Fine. 98 pages, illustrated. Appears unread.

Etat : very_good.

Paperback. Etat : Very Good.

Hardcover. Etat : Very Good. Working Boats This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…