Danilo yanich (46 résultats)

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  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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    Etat: Occasion - Satisfaisant

    EUR 4,88

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Langue : anglais

    Edité par Fordham University Press (edition 1), 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

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    Etat: Occasion - Assez bon

    EUR 4,88

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par Fordham University Press (edition 1), 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

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    Etat: Occasion - Assez bon

    EUR 4,97

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,17

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 6,71

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Good. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures?and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day?not Tweets?to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics?almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races?a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say?the bought reality?and what political stories used to cover.…

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Affordable Collectibles, Columbia, MO, Etats-UnisAffordable Collectibles

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 22,87

    EUR 3,56 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Good. Slightly scrunched page edges up to page 9. Otherwise about like new with no marks.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 36,58

    EUR 2,35 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Rarewaves USA, HEBRON, KY, Etats-UnisRarewaves USA

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 39,01

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 5 disponibles

    Paperback. Etat : New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 36,52

    EUR 4,93 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 15 disponibles

    PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 42,11

     Frais de port gratuits 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Paperback. Etat : New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Comme neuf

    EUR 42,78

    EUR 2,35 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 41,35

    EUR 5,50 expédition 
    Expédition depuis Italie vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : new.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple
    • Édition originale

    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 41,65

    EUR 9,50 expédition 
    Expédition depuis Irlande vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2020. 1st Edition. Paperback. . . . . .

  • Langue : anglais

    Edité par Fordham Univ Pr, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 43,60

    EUR 11,86 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Paperback. Etat : Brand New. 260 pages. 9.00x6.00x0.75 inches. In Stock.

  • Langue : anglais

    Edité par Fordham University Press, New York, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 56,80

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover. Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Neuf

    EUR 49,15

    EUR 7,71 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New. pp. 256.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 39,33

    EUR 17,79 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-UniTHE SAINT BOOKSTORE

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 39,34

    EUR 18,99 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 46,13

    EUR 13,39 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. In English.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

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    Etat: Neuf

    EUR 53,14

    EUR 9,34 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2020. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Comme neuf

    EUR 45,53

    EUR 17,79 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Fordham University Press, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Neuf

    EUR 63,01

    EUR 3,55 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New. pp. 256.

  • Langue : anglais

    Edité par Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Rarewaves USA United, HEBRON, KY, Etats-UnisRarewaves USA United

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 40,17

    EUR 44,49 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 5 disponibles

    Paperback. Etat : New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Langue : anglais

    Edité par FORDHAM UNIV PR, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : moluna, Greven, Allemagnemoluna

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 42,26

    EUR 48,99 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. &Uumlber den AutorrnrnDanilo Yanich is a Professor of Urban Affairs and Public Policy at the Joseph R. Biden, Jr. School of Public Policy of the University of Delaware. He is the Associate Director of the school and directs the masters p.

  • Langue : anglais

    Edité par Fordham University Press Apr 2020, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 56,38

    EUR 35,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 1 disponible

    Taschenbuch. Etat : Neu. Neuware - From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover. …

  • Langue : anglais

    Edité par Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 40,22

    EUR 77,09 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Paperback. Etat : New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Langue : anglais

    Edité par Fordham University Press, New York, 2020

    082328896X / 9780823288960

    • Couverture souple

    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 89,39

    EUR 32,92 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover. Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

  • Langue : anglais

    Edité par ME - Fordham University Press, 2020

    0823288951 / 9780823288953

    • Couverture rigide

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Hardback. Etat : New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…