David colgan (46 résultats)

paperback. Etat : Good.

Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE PAPERBACK Standard-sized.

Paperback. Etat : Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.

Etat : Fine. UK ed. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Stapled Wraps. Etat : Very Good. Musty smell, otherwise very clean and tight. Light spine wear and creased corners. 32p. Carmile S. Zaino (art director); David Van Inwegen (senior art director) (illustrateur). Paperback.

Stapled Wraps. Etat : Very Good. Light musty smell, otherwise clean and tight. Light spine wear. 32p. Carmile S. Zaino (art director); David Van Inwegen (senior art director) (illustrateur). Paperback.

Stapled Wraps. Etat : Very Good. Textblock is very clean and tight. Light spine wear, edges lightly sunned, original mailing sticker on back cover. 32p. Carmile S. Zaino (art director); David Van Inwegen (senior art director) (illustrateur). Paperback.

Stapled Wraps. Etat : Very Good. Little bit of a musty odor, lightly sunned edges, covers minimally rubbed, original mailing label on back cover, otherwise textblock is clean and tight. Light edge and spine wear. 32p. Carmile S. Zaino (art director); David Van Inwegen (senior art director) (illustrateur). Paperback. …

Paperback. Etat : Very Good. 9.2 X 6.3 X 0.8 inches; 280 pages.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : New. The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.…

Soft cover. Etat : Good - Some Wear. New Edition. The lettering on the spine has faded. Michael Colgan and David Alavoine (illustrateur).

Etat : New.

Etat : New. pp. 288.

Etat : New.

Etat : New. In English.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : Brand New. 280 pages. 9.00x6.00x0.75 inches. In Stock.

Etat : New. pp. 288 New edition NO-PA16APR2015-KAP.

Paperback. Etat : New. The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.…

Etat : New. &Uumlber den AutorMagali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Per.

Gebunden. Etat : New. KlappentextThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original w.

Hardcover. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : New.

Hardback. Etat : New. The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.…

Hardback. Etat : New. The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.…