Denker florian (12 résultats)

Etat : New. In English.

Etat : New. pp. 249.

Paperback. Etat : Brand New. 249 pages. 8.00x5.75x0.75 inches. In Stock.

Etat : New.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers' needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called 'lead users' (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.…

Taschenbuch. Etat : Neu. The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas | Florian Denker | Taschenbuch | Forschungs-/Entwicklungs-/Innovations-Management | xxi | Englisch | 2017 | Springer Vieweg | EAN 9783658197834 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Etat : new. Questo è un articolo print on demand.

PF. Etat : New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers' needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called 'lead users' (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas. 272 pp. Englisch.…

Etat : New. Print on Demand pp. 249.

Etat : New. PRINT ON DEMAND pp. 249.

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Innovation management studySpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.