EUR 14,63
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Ajouter au panierEtat : New.
Langue: anglais
Edité par Business Expert Press, US, 2017
ISBN 10 : 163157003X ISBN 13 : 9781631570032
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
EUR 17,60
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Ajouter au panierPaperback. Etat : New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
EUR 16,05
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 3,89
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Ajouter au panierEtat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781567204070.
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 3,89
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Ajouter au panierEtat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781567204070.
Langue: anglais
Edité par Business Expert Press, US, 2017
ISBN 10 : 163157003X ISBN 13 : 9781631570032
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 20,90
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Ajouter au panierPaperback. Etat : New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
EUR 21,94
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Ajouter au panierhardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
EUR 21,67
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Ajouter au panierPaperback. Etat : Brand New. 150 pages. 8.86x6.02x0.43 inches. In Stock.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 24,92
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Ajouter au panierEtat : New. 2017. paperback. . . . . .
EUR 18,68
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Ajouter au panierEtat : New.
Vendeur : Ammareal, Morangis, France
EUR 20,57
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Ajouter au panierHardcover. Etat : Bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 21,74
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 30,67
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Ajouter au panierEtat : New. 2017. paperback. . . . . . Books ship from the US and Ireland.
Langue: anglais
Edité par Business Expert Press, US, 2017
ISBN 10 : 163157003X ISBN 13 : 9781631570032
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
EUR 19,08
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Ajouter au panierPaperback. Etat : New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 66,14
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
EUR 58,30
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Ajouter au panierEtat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Vendeur : BennettBooksLtd, Los Angeles, CA, Etats-Unis
EUR 69,14
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Ajouter au panierhardcover. Etat : New. In shrink wrap. Looks like an interesting title!
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 76,81
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Ajouter au panierEtat : New.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 71,37
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Ajouter au panierEtat : New. pp. 300.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 68,20
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 84,88
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Ajouter au panierEtat : New. pp. 300.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 77,56
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Ajouter au panierEtat : New. In.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 78,03
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Ajouter au panierEtat : New. In.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 77,11
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Ajouter au panierEtat : New.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 83,78
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Ajouter au panierEtat : New. pp. 300.
Langue: anglais
Edité par Business Expert Press, US, 2017
ISBN 10 : 163157003X ISBN 13 : 9781631570032
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 18,67
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Ajouter au panierPaperback. Etat : New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 77,59
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Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 97,06
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Ajouter au panierEtat : New.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 88,46
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Ajouter au panierEtat : New. Editor(s): Dholakia, Ruby Roy; Mundorf, Norbert; Dholakia, Nikhilesh. Series: Routledge Communication Series. Num Pages: 300 pages. BIC Classification: JFD; JNQ. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 557. . 2016. Paperback. . . . .
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 90,55
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Ajouter au panierEtat : New. This volume examines the forces of globalization, technological competiton and their effect on e-commerce and on-line marketing, asking why some Internet practices work, and some don't. The book then relates these findings to the marketplace with managerial advice and emprical findings. Editor(s): Dholakia, Nikhilesh; Fritz, Wolfgang; Dholakia, Ruby Roy; Dholakia, Ruby; Mundorf, Norbert. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 639. . 2001. Hardback. . . . .