Hellmut schuette (49 résultats)

Hardcover. Etat : Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.

Etat : very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : As New. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.…

Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0333736257.…

Paperback. Etat : New.

Paperback. Etat : New.

Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Hardcover. Etat : Good. Inscription inside book cover/Presented to page filled out Satisfaction 100% guaranteed.

Etat : New.

Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Etat : Used. pp. 480.

Etat : Used. pp. 480.

Etat : Used. pp. 480.

Paperback. Etat : New.

Etat : New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.…

Kartoniert / Broschiert. Etat : New. &Uumlber den AutorrnrnPhilippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.KlappentextDespite the growing economic importance of the Asia Pac.

Paperback. Etat : Brand New. 202 pages. 9.00x5.90x0.46 inches. In Stock.

Taschenbuch. Etat : Neu. Neuware - Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the regionSouth Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailandhave been virtually overlooked. Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.…

Etat : New. Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.First published in 1995, Strategies for Asia Pacific has established itself as the leading bo.

Paperback. Etat : New.

Taschenbuch. Etat : Neu. Strategies for Asia Pacific: Beyond the Crisis | Hellmut Schütte (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1999 | Palgrave Macmillan | EAN 9780333735824 | Verantwortliche Person für die EU: Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg, productsafety[at]springernature[dot]com | Anbieter: preigu. …

Hardcover with dust jacket. Etat : Gut. 379 Asia Competition Korea Japan Taiwan China With numerous figures and tables. guter Zustand/good With numerous figures and tables. ha1053863 Sprache: Englisch Gewicht in Gramm: 750.

Etat : New.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New. Num Pages: 379 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 603. . 1994. 1st ed. 1994. Paperback. . . . .

Buch. Etat : Neu. Neuware - Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region--South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand--have been virtually overlooked. Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region. …

Buch. Etat : Neu. Neuware - Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the characters which make up a product name are 'lucky' ones, has a significant effect on brand attitude. Successful sales and marketing strategies in Asia must be rooted in an understanding of the cultural differences which affect Asian consumers' buying patterns. Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods.…

Taschenbuch. Etat : Neu. The Global Competitiveness of the Asian Firm | Hellmut Schuette | Taschenbuch | xviii | Englisch | 1994 | Palgrave MacMillan UK | EAN 9781349234257 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …