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Paperback. Etat : Very Good. Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars. Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford - all of which began as entrepreneurial startups and grew to become big businesses - their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: 'Doc' Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as 'Vice-President of Equilibrium' at McDonald's was rewarded by the gift of 10 percent of the company's common stock. Interspersed with the company-centered chapters are five brief 'overview' chapters - one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet. Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.…

paperback. Etat : Fair.

Etat : very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Etat : good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.…

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

paperback. Etat : New.

perfect. Etat : New.

Etat : Good. . 2nd edition.

Paperback. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

paperback. Etat : Good.

Paperback. Etat : Good.

Paperback. Etat : Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Etat : Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: repriint ] Publisher: Westview Press Pub Date: 10/29/1989 Binding: Paperback Pages: 208 repriint edition.

paperback. Etat : Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Etat : Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Etat : Fair. 5th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardcover. Etat : Fair.

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Etat : Very Good. Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars. Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford - all of which began as entrepreneurial startups and grew to become big businesses - their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: 'Doc' Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as 'Vice-President of Equilibrium' at McDonald's was rewarded by the gift of 10 percent of the company's common stock. Interspersed with the company-centered chapters are five brief 'overview' chapters - one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet. Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.…

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.