lambert gerard b (12 résultats)

Hardcover. Etat : Very Good. 1st Edition. Black cloth covers with gilt title on spine. Boards show some wear, smudges, edgewear. Corners are frayed. See photos. Spine has gilt text dimmed with crushed ends. Binding is secure. Orange end papers/ pastedowns show little sign of age or wear, have an owner's inscription at front fep. Illustrations,black and white photographs, are bright and clear. Interior is gently age-toned. Inside pages are free of writing and intentional marks.** PS2024.0207** 316 pages. 5.5 x 8.25 inches** Autobiographical memoir by Gerard Barnes Lambert (1886-1967), American marketer and businessman. On the business side, Lambert is best known for introducing American consumers to the term halitosis in his advertising campaigns for Listerine mouthwash, an oral disinfectant that his father, a chemist and President of the Lambert Company, had developed. On the sporting side, he is known as a yachtsman, owner and captain of America's Cup racing boats.** First edition, as per the copyright page. Dust jacket absent.** "Postage for oversized and international shipping will be calculated by size and weight. AbeBooks shipping quotes are ESTIMATES only. Seller Inventory #009894"**.

Hardcover. Etat : Very Good. First Edition. book displays scribner A as appropriate on copyright page. thus true first edition.nice clean tight copy free of marks and free of foxing. handsome copy with all to the good but missing the dj.

HARD BACK BLUE. Etat : VERY GOOD. General shelf wear, tanned spine, lightly loose hinge, tanned pages, else, good, bright gold gilt lettering on cover. DATE PUBLISHED: 1937 EDITION: 203.

Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. The author's full account of "Yankee's" trip across the Atlantic to England and of the racing that took place during the summer of 1935. Profusely illustrated with photographs. SCARCE IN DUST JACKET.

313 pp. 8vo, publisher's cloth in dust jacket. Later printing? There is a "B" on the copyright page. A fine copy in a bright jacket with some dust-soiling to the rear panel, and very slight use at edges.

Hardcover. Etat : Near Fine. 1st Edition. Rich blue cloth with bright gilt lettering to front and spine. Large book is tight, square, sharp-cornered and free of major flaws or markings inside and out, other than attractive small ex-libris plate in corner of inside front cover. Endpapers are maps of "Ocean Tracks of Yachts "Yankee" and "Atlantic" April 25th - May 12th 1935. Illustrated with 60+ black-and-white photos, first printing with Scribner's "A" on copyright page.

Hardcover. Etat : VG+. 1st Edition. Hardback in Very Good+ condition with Very Good+ dust jacket. 8vo 8" - 9" tall. 316 pages. Dust jacket not price clipped. No ownership markings with a solid binding. Quick shipping, excellent customer service. All books carefully packaged in boxes and ship with tracking information.

hardcover. Etat : Acceptable. Etat de la jaquette : Fair. Signed. Stated First Edition, 1956. Signed & Inscribed by Author on flyleaf. No markings in text. Jacket in Fair condition w/sticker on front cover and tears. Soiling to covers, page edge, Jacket. "Upon graduation from Princeton and architectural studies at Columbia University, Mr. Lambert served his country in World War I. Returning home, he went to work at the family firm, Lambert Pharmacal Company, in St. Louis, Missouri. He was a driving force behind the advertising agency of Lambert and Feasley, which was very effective in promoting Listerine, an antiseptic mouthwash invented in 1879 by Mr. Lambertâ s father, Jordan Wheat Lambert, and Dr. Joseph Joshua Lawrence. Gerard Lambert later became president of Gillette Safety Razor Company. He was instrumental in developing the popular Gillette Blue Blade razor, and his restructuring of this company led to its enduring success." Historic Oklahoma Bookstore on Route 66. Packages shipped daily, Mon-Fri.

Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. First Edition. Bookplate on front endpaper. No markings. Attractive copy. Dust jacket has small tears to edges, some rubbing, $6.00 on the front flap, attractive in a protective cover. Scribner's A on copyright page.

Charles Scribner's Sons. 1938. First edition, first issue with "A" to reverse of title page. DW. Slight lean to spine, six tiny puncture marks, perhaps from a stapler, to upper board, not going through to inside front cover. Pages browned. Generally a sound copy of a very scarce item in very worn, creased and soiled wrapper that has one piece of tape on the inside. Gerard Barnes Lambert, (born May 15, 1886, St. Louis, Mo., U.S. died Feb. 25, 1967, Princeton, N.J.), American merchandiser and advertiser who marketed his father's invention of Listerine mouthwash by making bad breath a social disgrace. After graduating from Princeton and studying architecture at Columbia University, Lambert fought in World War I and then joined his father's firm, Lambert Pharmacal Co. The firm later became Warner-Lambert Pharmaceutical Co. As president of the firm in 1923, Lambert focussed on the advertising efforts for Listerine, an antiseptic that his father had invented. To carry out his advertising ideas, Lambert formed the advertising agency of Lambert & Feasley. With Lambert in charge, the pharmaceutical firm saw profits increase 60 times. He sold his share of the business in 1928 and, after a three-year retirement, became president of the Gillette Safety Razor Co., which was in need of a reorganization. In three years he turned the company around by helping to develop the Gillette Blue Blade. Relying on his architectural training, Lambert developed plans for the first low-cost subsidized housing for New Brunswick and Princeton, N.J., in 1938. Lambert was also a proficient yachtsman, an amateur archaeologist, an art collector, and a writer. His works include a mystery, Murder in Newport (1938), a yachting memoir, Yankee in England (1937), and his autobiography, All out of Step: A Personal Chronicle (1956).

Hardback. First Printing with letter A on the copyright page. No dustjacket, bound in blue cloth with gold gilt lettering. Old vintage bookplate on the front pastedown endpaper. Some binding glue light brown discoloring to the inner hinges. front inner hinge has just the slightest wear at a few spots where there is the faintest seperation to the paper but this is not thatnoticeable and the hinge is tight and solid. Just the slightest browning tothe interior pages edges. Otherwise a tight bright unmarked copy in Very Good condition. Looks a lot better than this description sounds, a very nicetight square copy.

Hardcover. Etat : Very Good. First Edition. Interesting provenance: From the library of Stacy Lloyd III, Paul Mellon's stepson. Inscribed by author Gerard B. Lambert to Matt Daiger. First printing (A on copyright page). Hardcover Bound in publisher's blue cloth. Gilt title to cover and spine. Good binding and cover. Light foxing to endpapers. This is an oversized or heavy book, which requires additional postage for international delivery outside the US. This copy also contains several pieces of related ephemera including two typed letters from confirming the acquisition of the book for Stacy Lloyd from Daiger. Also a handwritten letter from the author to Daiger (signed Jerry). Gerard Barnes Lambert (1886-1967) is widely known as the â Father of Halitosis,â for his aggressive marketing of Listerine mouthwash. Good news for guardians of good taste (pardon the expression) is that Lambertâ s daughter, Rachel Lowe Lambert Lloyd â Bunnyâ Mellon (1910-2014), was a great pal of Jacqueline Kennedy Onassis. His father Jordan Wheat Lambert (1851-1889) was a native of Alexandria, Virginia. He named his first company Lambert Pharmacal Co.; it later became the Warner-Lambert Pharmaceutical Co. The younger Lambert fought in World War I and then joined his fatherâ s firm. Around 1922 he glommed on to the medical term for bad breath: â Halitosis.â Listerine to the rescue. When he became president of the firm in 1923, the younger Lambert turned his focus to advertisingâ aggressive advertising. He would later attribute his business successes to an independent turn of mind. In his memoir, All Out of Step. â There is one philosophy I have about advertising that, so far in my life, has never met with approval by anyoneâ ¦It is my belief that if a company has a certain amount of advertising, it can wisely spend an additional dollar on advertising if that dollar brings in not only an additional dollar and centâ ¦I shudder to think what would have happened if we had run a stupid old-fashioned budget in the Lambert Pharmacal Company in 1922. A committee of stuffy men and accounts would have sat aroundâ ¦and we would probably still be earning $115,000 a year!â . Signed.