Lee devin robert austin (27 résultats)

Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Etat : Fine. Etat de la jaquette : Fine. 1st Edition. PUBLISHER: FT Prentice Hall DATE/EDITION: 2003, stated First Printing BINDING: Hardbound in purple paper covered boards with gold lettering on the spine, 201 pages DUST JACKET: The jacket is priced 24.95 on the front flap and in fine condition, no rips or chips and very clean BOOK CONDITION: The book is also fine and appears to never have been read. Very tight, clean and unmarked. DESCRIPTION: Foreword by Dr Eric Schmidt, Chairman and CEO of Google.…

Hardcover. Etat : Fine. Etat de la jaquette : Fine. First Edition/First Printing. first edition/first printing book is tight with no markings, great copy.

Etat : very_good.

Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : New.

Etat : New.

Hardback. Etat : New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.…

Etat : As New. Unread book in perfect condition.

Hardcover. Etat : Fine. Etat de la jaquette : Fine. First Edition. xi, 178 pp. 8vo. Clean, crisp copy with dust jacket in mylar cover.

Paperback. Etat : Very Good. 201 pages. Artful Making offers the first proven, research-based framework for engineeri ng ingenuity and innovation. This book is the result of a multi-year collaborati on between Harvard Business School professor Robert Austin and leading theatre d irector and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today's business proje cts--and show how collaborative artists have mastered the art of delivering inno vation on cue, on immovable deadlines and budgets. These methods are neither m ysterious nor flaky: they are rigorous, precise, and--with this book's help--abs olutely learnable and reproducible. They rely on cheap and rapid iteration rathe r than on intensive up-front planning, and with the help of today's enabling tec hnologies, they can be applied in virtually any environment with knowledge-based outputs. Moreover, they provide an overarching framework for leveraging the ful l benefits of today's leading techniques for promoting flexibility and innovatio n, from agile development to real options.…

Etat : New. pp. 192.

Etat : New.

Etat : As New. Unread book in perfect condition.

Hardcover. Etat : Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock.

Paperback. Etat : Good.

Etat : New. pp. 192.

Etat : New. In English.

Hardback. Etat : New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.…

Gebunden. Etat : New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.&Uumlber den AutorrnrnLee Devin is a Dramaturg at People s.