Lisa wegener (82 résultats)

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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : Brand New. 160 pages. German language. 8.23x5.79x0.47 inches. In Stock.

perfect. Etat : Brand New. 224 pages. German language. 5.35x0.73x8.07 inches. In Stock.

Paperback. Etat : New.

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2008 in the subject Politics - Political Theory and the History of Ideas Journal, University of Applied Sciences Bremen, course: Democracy: Theory and Practice, language: English, abstract: The fascination that springs from the first democratic polity of history, the ancient polis ofAttica, remains undaunted right up to now and the examination of this alluring topic willcertainly occupy future scientists as well. The main questions are: How - and most of all why- did democracy develop at this time and at this place How was this political systemorganised And what lessons can we draw from the rise and fall of the Athenian democracy In the following, I am going to touch some of these issues while analysing what the basicideas of Athenian democracy looked like, comparing the ancient with the modernunderstanding and investigating to what extent they might be relevant to current theories ofdemocracy. Thus, I am going to concentrate more on the abstract, intellectual foundations ofthe political system than on concrete manifestations like institutions and procedures. Frommy point of view, this approach appears to be more advantageous anyway because the formalframe could only be applied much harder to modern states than general ideas might be.As the basic ideas which led to the genesis and shaped the form of democracy may beconsidered the power of the people (commonly known as the rule of the people but I amgoing to show why this is not the appropriate translation), equality, liberty and the rule oflaw. After having examined the nature and consequences of these concepts, I am going tosummarise my results.…

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,8, University of Applied Sciences Groningen, language: English, abstract: As a consequence of the advanced preoccupation with the human brain during the last years, the long displaced subconscious has moved back into the focus of researchers' attention. In the late 1990ies, Gary Zaltman detected that 'subliminal motivations' play a major role in decision-making processes like purchase decisions. Brought forth under the less threatening term of 'the implicit', the subconscious, which is the preserve of approximately 95% of our thoughts and mental stirrings, became a key concept again for neuroscientists, neuroeconomists and finally neuromarketers. Neuromarketing is a conglomeration of not only so recent disciplines, among them marketing, market research, brain research, cultural studies and psychology. It can be defined as the analysis of the neuronal effects of sales-promoting measures. It is based on the assumption that there are no merely rational procedures in the human brain for what reason marketing, which rests upon the verbal presentation of sales arguments, cannot create a powerful brand association and is thereby not likely to stand out from the multitude of commercials customers are faced with. Instead, neuromarketing focuses less on rational arguments or the formalities of advertising but it aspires to create a strong response and meaning in the customers' heads. The tools by which neuromarketers try to directly address the recipients' subconscious are the four so-called 'codes' or 'cues': language, stories, symbols and senses. These codes operate as a bridge between the product and profound motivations like harmony, domination and stimulation. These kinds of 'implicit' or 'subliminal' communication strategies were firstly conveyed to a broader public already in 1957 when Vance Packard published his bestseller 'The Hidden Persuaders'. It referred to a faked study by James Vicary who had claimed that he increased the sale of cola and popcorn in a cinema by using consciously imperceptible flashes of advertising. Although the experiment turned out to be nothing but a hoax for Vicary's marketing business, the American public was startled. It was the starting point of a stormy debate about the ethicality of neuromarketing which is, today, more relevant than ever because fundamental advances in the exploration of the brain are occurring faster and faster.…

Etat : As New. Unread book in perfect condition.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Politics - Topic: Development Politics, grade: 1,7, University of Applied Sciences Bremen, language: English, abstract: In 2010, the German Federal Ministry for Economic Cooperation and Development is equipped with approximately six billion euros - the highest budget it has ever had on its disposal. But still, the choirof critics is growing louder. One group is unsatisfied with the amount of money provided. They claim that the poverty of more than two billion people in the world cannot be overcome with 104 billiondollars - the worldwide amount of development aid in 2006, which is only one third higher than the budget of North Rhine-Westphalia. The other group of critics points to the fact that more than 500 billion dollars of development aid have been spent since the 1960s - whereas poverty, public debts and violent conflicts in the Global South3 have not at all diminished. They plead for a renewal of development policy concepts. One of those more progressive concepts is the idea of empowerment, which I am going to examine in this paper.…

Etat : neu. 32 S., original Pappeinband/ gebunden, verlagsneu. Versand in stabiler Buchverpackung mit der Deutschen Post oder DHL. Rechnung liegt bei.

Etat : New. In English.

PF. Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New. In English.

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Hardcover. Etat : Brand New. 213 pages. Spanish language. 6.10x0.67x8.46 inches. In Stock.

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Paperback. Etat : New. 1.

418 S. Sprache: Deutsch Gewicht in Gramm: 650 8°. Original-kartoniert, gutes und sauberes Exemplar.

Etat : As New. Unread book in perfect condition.

Kartoniert / Broschiert. Etat : New. &Uumlber den AutorUte-Lisa Schumacher Podologin, medizinische Masseurin, Praxis fuer Meridian- und Reflexzonenarbeit, Quantenheilung. Seit ihrer Kindheit hat sie Kontakt zur geistigen Welt. Sie wurde 1962 geboren und ist seit ueber dreissi.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, einseitig bedruckt, Note: 1,0, Hochschule Bremen, Sprache: Deutsch, Abstract: Es ist der Initiative Neue Soziale Marktwirtschaft als Erfolg anzurechnen, dass sie nur wenige namentlich kennen, obwohl fast jeder schon einmal eine ihrer Anzeigen gesehen hat, in denenbeispielsweise erläutert wird, warum die Soziale Marktwirtschaft es besser macht . Die Akteure hinter den Thesen in den Schatten treten zu lassen, ist eine der kommunikativen Taktiken der INSM einer Initiative, die wohl zu den umstrittensten in der deutschenInteressenvertretungslandschaft zählt. Um ihre Organisation, ihre kommunikativen Strategien und deren Umsetzung soll es in der vorliegenden Arbeit gehen. Im folgenden Kapitel soll die Organisationsstruktur der Initiative entwirrt werden. Sie setzt sich aus zahlreichen Elementen zusammen, die unterschiedlichen Zwecken dienen und mal stärker, mal schwächer mit dem Kern der INSM verbunden sind. Anschließend werde ich darlegen, wie aus demvielstimmigen Chor aller INSM-Suborganisationen eine konsistente kommunikative Botschaft geformt werden kann über die Strategie der integrierten Kommunikation. Dabei soll des Weiteren deutlich werden, dass nicht nur verschiedenste Akteure integriert werden müssen, sondern auch eine enorme Reihe klassischer bis modernster Kommunikationskanäle. Danach werde ich drei essenzielle Methoden der Umsetzung näher beleuchten: die Fundierung der kommunizierten Thesendurch wissenschaftliche Expertise, die Verbreitung dieser Thesen durch Medienarbeit und die persönliche Aktivierung über zielgruppenspezifische Ansprache. Im Fazit soll eine Einordnung undBewertung der gewonnenen Erkenntnisse über die kommunikative Strategie und Methodik der INSM versucht werden. Worum es in dieser Untersuchung explizit nicht gehen soll, sind die Position und die Inhalte der INSM. Diesbezüglich soll Neutralität gewahrt werden; es geht um das Wie , nicht um das Was der Kommunikation.…