Lutz robert (580 résultats)

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  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Zoom Books Company, Lynden, WA, Etats-UnisZoom Books Company

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 4,17

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Zoom Books East, Glendale Heights, IL, Etats-UnisZoom Books East

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    Etat: Occasion - Assez bon

    EUR 4,17

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Langue : anglais

    Edité par Fortress Press, 2005

    0800637844 / 9780800637842

    • Couverture souple

    Vendeur : Used Book Company, Egg Harbor Township, NJ, Etats-UnisUsed Book Company

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    Etat: Occasion - Comme neuf

    EUR 4,45

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : As New. Shows very minimal signs of wear and previous use. A portion of your purchase benefits nonprofits! - Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material (toys, access code, dvds, etc).

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Aspen Book Co., Denver, CO, Etats-UnisAspen Book Co.

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    Etat: Occasion - Satisfaisant

    EUR 4,51

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there.

  • Langue : anglais

    Edité par Wiley, 1998

    0471295612 / 9780471295617

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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    Etat: Occasion - Assez bon

    EUR 4,56

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    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Langue : anglais

    Edité par Wiley, 1998

    0471295612 / 9780471295617

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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    Etat: Occasion - Satisfaisant

    EUR 4,56

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 4 disponibles

    Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Langue : anglais

    Edité par John Wiley & Sons Inc, 1998

    0471295612 / 9780471295617

    • Couverture rigide

    Vendeur : New Legacy Books, Annandale, NJ, Etats-UnisNew Legacy Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 2,28

    EUR 2,22 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    hardcover. Etat : Good. There is light highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations.

  • Langue : anglais

    Edité par Wiley (edition 1), 1998

    0471295612 / 9780471295617

    • Couverture rigide

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

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    Etat: Occasion - Assez bon

    EUR 4,77

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par Publishing inc (edition ), 2025

    1968985646 / 9781968985646

    • Couverture souple

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

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    Etat: Occasion - Assez bon

    EUR 4,96

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par Wiley (edition 1), 1999

    0471357650 / 9780471357650

    • Couverture souple

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

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    Etat: Occasion - Moyen

    EUR 5,02

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Langue : anglais

    Edité par John Wiley and Sons Ltd, 1999

    0471357650 / 9780471357650

    • Couverture souple

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 5,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Paperback. Etat : Good. Bob Lutz is no ordinary executive. He is the maverick product development genius who helped Chrysler rebound from near-death in 1990 to a renaissance of record profits by 1996. In this paperback edition Lutz shares with readers the counter-intuitive insights that have made him successful - "Lutz's Laws". Lutz likes "to challenge the established order of things", and in this book he attacks much of what often passes for "business-as-usual". Among the sacred cows he kicks are the old adages "the customer is always right", "teams should rule" and "quality is next to godliness". Forthright, humorous, and rich in anecdotes, this book gives a taste of an extraordinary business life.…

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Greenworld Books, arlington, TX, Etats-UnisGreenworld Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 5,42

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    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Langue : anglais

    Edité par Paulist Pr (edition Paperback edition), 1990

    0809131560 / 9780809131563

    • Couverture souple

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 5,45

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. Paperback edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 5,50

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Good. The second edition is an update of a highly popular treatise on the business philosophy that revolutionized Chrysler. Through Lutz's Laws, the author kicks the sacred cow of strict linear, quantitative analysis in favor of a more balanced approach that embraces creative thinking.…

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Dream Books Co., Denver, CO, Etats-UnisDream Books Co.

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 5,60

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.…

  • Langue : anglais

    Edité par Wiley, 1999

    0471357650 / 9780471357650

    • Couverture souple

    Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-UnisOnce Upon A Time Books

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 2,08

    EUR 3,52 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    paperback. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

  • Langue : anglais

    Edité par Good News Publishers, Westchester, Illinois, 1957

    • Couverture souple

    Vendeur : Christian Book Store, Inman, SC, Etats-UnisChristian Book Store

    Vendeur avec une évaluation de 3 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 1,38

    EUR 4,45 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

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    Paperback. Etat : Good. A powerful and practical Digest of the truths in Romans. A condensed copy.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Moyen

    EUR 6,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Blue Vase Books, Interlochen, MI, Etats-UnisBlue Vase Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 6,11

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : good. Missing dust cover, otherwise book is in good condition with some wear from normal use.

  • Langue : anglais

    Edité par Wiley, 1999

    0471357650 / 9780471357650

    • Couverture souple

    Vendeur : Hawking Books, Edgewood, TX, Etats-UnisHawking Books

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,19

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Very Good. Very Good Condition. Five star seller - Buy with confidence.

  • Langue : anglais

    Edité par Wiley & Sons, Incorporated, John, 1998

    0471295612 / 9780471295617

    • Couverture rigide
    • Édition originale

    Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,34

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Wiley & Sons, Incorporated, John, 1998

    0471295612 / 9780471295617

    • Couverture rigide
    • Édition originale

    Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 6,34

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Langue : anglais

    Edité par Wiley & Sons, Incorporated, John, 1998

    0471295612 / 9780471295617

    • Couverture rigide
    • Édition originale

    Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Satisfaisant

    EUR 6,34

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Wiley, 1999

    0471357650 / 9780471357650

    • Couverture souple

    Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Moyen

    EUR 6,37

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

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    Langue : anglais

    Edité par Wiley, 2003

    0471463221 / 9780471463221

    • Couverture rigide

    Vendeur : Darby Jones, Helena, MT, Etats-UnisDarby Jones

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Bon

    EUR 6,37

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Near Fine. Book is Near Fine to Fine. Jacket is Near Fine with faint shelf edge wear. Interior is unmarked with clean white pages.

  • Langue : anglais

    Edité par John Wiley and Sons Ltd, 1998

    0471295612 / 9780471295617

    • Couverture rigide

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,40

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Hardback. Etat : Very Good. 1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not "To Make Money". 3. When Everyone Else Is Doing It, DON'T! 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. "Bob Lutz is one of America's most imaginative and most insightful business leaders. He thinks way outside the box, and when he talks, everyone needs to listen."-Michael Hammer, Coauthor, Reengineering the Corporation. "Lutz has made Chrysler into the feistiest, and most profitable, automaker on the planet."-Steve Miller, CEO, Waste Management Inc. "Listening to Lutz is like hearing a Viper engine come to life. It's raw and pure. He loves speed, whether it's related to cars, fighter jets, or change in an organization."-Kent Kresa, Chief Executive Officer Northrop Grumman Corporation. "Bob Lutz knows more about cars than anyone. And he knows more than anyone about fixing car companies .but what makes Bob unique is his extraordinary sense of self-confidence-call it guts-which has permitted him always to have fun doing the right thing. So, go get some Guts, and share the fun!"-James P. Womack, Author, The Machine That Changed the World, and President, Lean Enterprise Institute. In May 7, 1998 Chrysler Corporation and Germany's Daimler-Benz (owner of Mercedes) shocked the business world by announcing their intention to merge. What led to this largest industrial merger of all time? How did Chrysler-which not too long ago needed government-backed loans in order to survive-transform itself into not just a partner coveted by Daimler (the gold standard of European car makers) but the most profitable car company in the world? And what does their mega-merger portend for consumers, governments, shareholders and workers around the world? In Guts, Robert A. Lutz, the product-development genius and iconoclastic leader behind Chrysler's second renaissance, answers these questions and many, many more. With wit and a surprising frankness, Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process. The marriage of these two gave birth to a large family of hit products, starting with the radical, hugely popular Dodge Viper sports car, whose creation Lutz here describes. Along the way, he propounds what he humorously calls "Lutz's Immutable Laws of Business"-seven controversial maxims meant to stand conventional business wisdom on its ear. Guts explains how and why every organization must cultivate a "split personality" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits. This embracing of opposites is, to say the least, unusual in the corporate world. For Lutz, however, it is business and life-as usual. What else would you expect from a vegetarian who loves a good cigar, a high-achiever who didn't graduate from high school until he was 22, a former Marine fighter pilot whose "Law of Life" is a line from a Rolling Stones song? Add to these paradoxes the fact that Lutz, unlike many of his peers, got into the automobile business because he actually likes cars, and he emerges as the quintessential maverick. Cinderella success story, unorthodox business primer, portrait of an iconoclastic icon, Guts is many books in one, each supplying its own brand of informative, amusing, and entertaining reading.…

  • Langue : anglais

    Edité par John Wiley and Sons Ltd, 1998

    0471295612 / 9780471295617

    • Couverture rigide

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 6,40

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 4 disponibles

    Hardback. Etat : Good. 1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not "To Make Money". 3. When Everyone Else Is Doing It, DON'T! 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. "Bob Lutz is one of America's most imaginative and most insightful business leaders. He thinks way outside the box, and when he talks, everyone needs to listen."-Michael Hammer, Coauthor, Reengineering the Corporation. "Lutz has made Chrysler into the feistiest, and most profitable, automaker on the planet."-Steve Miller, CEO, Waste Management Inc. "Listening to Lutz is like hearing a Viper engine come to life. It's raw and pure. He loves speed, whether it's related to cars, fighter jets, or change in an organization."-Kent Kresa, Chief Executive Officer Northrop Grumman Corporation. "Bob Lutz knows more about cars than anyone. And he knows more than anyone about fixing car companies .but what makes Bob unique is his extraordinary sense of self-confidence-call it guts-which has permitted him always to have fun doing the right thing. So, go get some Guts, and share the fun!"-James P. Womack, Author, The Machine That Changed the World, and President, Lean Enterprise Institute. In May 7, 1998 Chrysler Corporation and Germany's Daimler-Benz (owner of Mercedes) shocked the business world by announcing their intention to merge. What led to this largest industrial merger of all time? How did Chrysler-which not too long ago needed government-backed loans in order to survive-transform itself into not just a partner coveted by Daimler (the gold standard of European car makers) but the most profitable car company in the world? And what does their mega-merger portend for consumers, governments, shareholders and workers around the world? In Guts, Robert A. Lutz, the product-development genius and iconoclastic leader behind Chrysler's second renaissance, answers these questions and many, many more. With wit and a surprising frankness, Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process. The marriage of these two gave birth to a large family of hit products, starting with the radical, hugely popular Dodge Viper sports car, whose creation Lutz here describes. Along the way, he propounds what he humorously calls "Lutz's Immutable Laws of Business"-seven controversial maxims meant to stand conventional business wisdom on its ear. Guts explains how and why every organization must cultivate a "split personality" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits. This embracing of opposites is, to say the least, unusual in the corporate world. For Lutz, however, it is business and life-as usual. What else would you expect from a vegetarian who loves a good cigar, a high-achiever who didn't graduate from high school until he was 22, a former Marine fighter pilot whose "Law of Life" is a line from a Rolling Stones song? Add to these paradoxes the fact that Lutz, unlike many of his peers, got into the automobile business because he actually likes cars, and he emerges as the quintessential maverick. Cinderella success story, unorthodox business primer, portrait of an iconoclastic icon, Guts is many books in one, each supplying its own brand of informative, amusing, and entertaining reading.…