Langue: anglais
Edité par Dempsey Parr (edition ), 1999
ISBN 10 : 1840844485 ISBN 13 : 9781840844481
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
EUR 5,99
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
EUR 4,95
Quantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
EUR 1,68
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Ajouter au panierEtat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
EUR 1,68
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 3,42
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. pocket size hardcover.
Langue: anglais
Edité par Bloomsbury Publishing PLC, United Kingdom, 1998
ISBN 10 : 033373369X ISBN 13 : 9780333733691
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
EUR 3,38
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Langue: anglais
Edité par John Wiley & Sons Inc, United States, New York, 2016
ISBN 10 : 111921713X ISBN 13 : 9781119217138
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
EUR 3,94
Quantité disponible : 6 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a userfriendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, stepbystep templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, handson guide to implementing every single concept included in the text. New chapters and content include: A Does it Work feature throughout demonstrating examples of real successes using the processes in the bookMore substantial coverage of consumer behaviour to balance the books focus with B2B planningDigital techniques and practices brought fully up to dateAlso includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 3,38
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Good. Good condition book without dust jacket. Boards are clean with little wear. Book has clean and bright contents.
EUR 4,55
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Langue: anglais
Edité par Mainline & Maritime Ltd, 2023
ISBN 10 : 1913797228 ISBN 13 : 9781913797225
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
EUR 10,27
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
EUR 11,14
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Langue: anglais
Edité par Elsevier Science & Technology, United Kingdom, Oxford, 2002
ISBN 10 : 0750653876 ISBN 13 : 9780750653879
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
EUR 11,35
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 17,89
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 18,99
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 20,09
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : New.
EUR 22,48
Quantité disponible : 1 disponible(s)
Ajouter au panierHRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Vendeur : Clevedon Community Bookshop Co-operative, Clevedon, Royaume-Uni
EUR 4,83
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. All of our books without an ISBN number (normally pre-1970 in date) are described individually in detail. Books with an ISBN number (this one included) are all offered for sale in good condition or better: some may be in very good, near fine, or fine condition. If the condition is critical to your decision to purchase, then please contact us and we will let you know our view of its condition. If the book is very heavy, we will may need to contact you before completion of purchase to advise you of extra postage costs.
EUR 23,41
Quantité disponible : 1 disponible(s)
Ajouter au panierHardback. Etat : New.
EUR 19,33
Quantité disponible : 10 disponible(s)
Ajouter au panierHardcover. Etat : New. New copy, direct from the publisher.
EUR 22,22
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : New.
Langue: anglais
Edité par Bernard McCall, South Glamorgan, 2021
ISBN 10 : 1913797023 ISBN 13 : 9781913797027
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
EUR 24,61
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : new. Hardcover. The three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday. Many ships which survived the War remained in service well into the 1960s while newly-built ships were only slowly developed from pre-war designs. This book looks at British and north Continental European ships which were serving international trade until the end of the 1970s. The four sections of the book cover some of the best known companies offering scheduled cargo liner services plus views of ships berthed in the UK and north continental ports, with a few overseas, and of ships underway in local rivers and waterways. A final section looks at tramp ships. The three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday.Large colour images of the featured ships are accompanied by very full, detailed captions on each page. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 25,04
Quantité disponible : 1 disponible(s)
Ajouter au panierHardback. Etat : New.
EUR 25,05
Quantité disponible : 1 disponible(s)
Ajouter au panierHardback. Etat : New.
EUR 20,53
Quantité disponible : 10 disponible(s)
Ajouter au panierHardcover. Etat : New. New copy, direct from the publisher.
EUR 20,29
Quantité disponible : 1 disponible(s)
Ajouter au panierHRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Langue: anglais
Edité par Mainline & Maritime Ltd, 2023
ISBN 10 : 1913797228 ISBN 13 : 9781913797225
Vendeur : Mainline & Maritime, Chippenham, Royaume-Uni
EUR 24,10
Quantité disponible : 10 disponible(s)
Ajouter au panierSoft cover. Etat : New. New copy, direct from the publisher.
Langue: anglais
Edité par Bristol : Bernard McCall, 2013
ISBN 10 : 1902953614 ISBN 13 : 9781902953618
Vendeur : Klondyke, Almere, Pays-Bas
EUR 11
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Original pictorial boards, oblong, ca. 24x19cm, illustrated with b/w photographs.
EUR 19,93
Quantité disponible : 2 disponible(s)
Ajouter au panierHardcover. Etat : Brand New. 96 pages. 7.68x9.65x0.51 inches. In Stock.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 21,27
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. 2013. Hardcover. Num Pages: 96 pages, 105 blank and white photographs. BIC Classification: 1DBKEWS; 3JJPK; 3JJPN; HBTM; KNGS; WGG. Category: (G) General (US: Trade). Dimension: 245 x 197 x 11. Weight in Grams: 516. . . . . .
EUR 22,37
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : New. 2020. Hardcover. . . . . .