Plummer joe (38 résultats)
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 3,34
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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 5,78
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 5,81
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Hardcover. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 6,14
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 6,14
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe, Rappaport, Stephen D., Hall, Taddy, Barocci, Robert
- Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-UnisWonder Book
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 6,21
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Etat : Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Hall, Taddy; Barocci, Robert; Rappaport, Stephen D.
- Couverture rigide
Vendeur : Gulf Coast Books, Cypress, TX, Etats-UnisGulf Coast Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 6,45
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hardcover. Etat : New.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy,Rappaport, Stephen D.,Plummer, Joe,Barocci, Robert
- Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-UnisHPB-Red
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 4,44
EUR 3,24 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 3,75
EUR 6,54 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 3 disponible(s)
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 5,63
EUR 5,84 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 5,63
EUR 5,84 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 5,63
EUR 5,84 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Couverture rigide
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-UniPhatpocket Limited
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 1,43
EUR 12,43 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Autres imagesThe Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Couverture rigide
- Édition originale
Vendeur : El Gato de Papel, MOUNTAINSIDE, NJ, Etats-UnisEl Gato de Papel
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 17,78
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Hardcover. Etat : New. Etat de la jaquette : New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF…'s The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
- Couverture souple
Vendeur : G.J. Askins Bookseller, New Lebanon, NY, Etats-UnisG.J. Askins Bookseller
Contacter le vendeurVendeur avec une évaluation de 5 étoilesMembre d’une association professionnelle : SNEAB
Etat: Occasion - Très bon
EUR 13,33
EUR 5,18 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Soft cover. Etat : Fine. 52 page softcover with many (41) color graphics of some of the artist's woodcuts. Essay on the artist and work by Riley and Reiser. No flaws - as new condition.
- Couverture souple
- Édition originale
Vendeur : Book_Mob, Santa Clarita, CA, Etats-UnisBook_Mob
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion
EUR 17,73
EUR 5,38 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
softcover. Etat : Collectible; Like New. First Edition; First Printing. As New. Flawless and in perfect condition. No remainder mark. ; 41 color plates. With essays by Chris Riley and Baras Newbara Reiser.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 24,26
EUR 2,28 expéditionExpédition nationale : Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : New.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Comme neuf
EUR 27,26
EUR 2,28 expéditionExpédition nationale : Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : As New. Unread book in perfect condition.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books
Contacter le vendeurVendeur avec une évaluation de 4 étoilesEtat: Neuf
EUR 30,22
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Etat : New.
- Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK
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EUR 26,69
EUR 5,87 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 15 disponible(s)
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.
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Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand
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EUR 26,33
EUR 6,80 expéditionExpédition depuis Italie vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : new.
The Online Advertising Playbook
Rappaport Stephen D. Hall Taddy Rappaport Steve Plummer Joe Barocci Robert
- Couverture rigide
Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books
Contacter le vendeurVendeur avec une évaluation de 4 étoilesEtat: Neuf
EUR 32,36
EUR 7,59 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 3 disponible(s)
Etat : New. pp. xvi + 302 Illus.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 31,15
EUR 14,00 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : New. In English.
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- Édition originale
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.
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EUR 34,66
EUR 9,50 expéditionExpédition depuis Irlande vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pag…es: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . .
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 28,05
EUR 17,53 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : New.
Vendeur : Librairie Thé à la page, Montélimar, FranceLibrairie Thé à la page
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion
EUR 3,95
EUR 14,00 expéditionExpédition depuis France vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panier"20th Century Studios collection , 2003. 1 volume format DVD très bon Format : DVD.
The Online Advertising Playbook
Stephen D. Rappaport Taddy Hall Steve Rappaport Joe Plummer Robert Barocci
- Couverture rigide
Vendeur : Books Puddle, New York, NY, Etats-UnisBooks Puddle
Contacter le vendeurVendeur avec une évaluation de 4 étoilesEtat: Neuf
EUR 46,70
EUR 3,44 expéditionExpédition nationale : Etats-UnisQuantité disponible : 3 disponible(s)
Etat : New. pp. xvi + 302.
- Couverture rigide
Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 42,52
EUR 9,06 expéditionExpédition nationale : Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pag…es: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Comme neuf
EUR 33,64
EUR 17,53 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Etat : As New. Unread book in perfect condition.
The Online Advertising Playbook Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe/ Rappaport, Steve/ Hall, Taddy/ Barocci, Robert
- Couverture rigide
Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 39,84
EUR 11,68 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 2 disponible(s)
Hardcover. Etat : Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.
