Plummer stephen (43 résultats)
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe, Rappaport, Stephen D., Hall, Taddy, Barocci, Robert
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy,Rappaport, Stephen D.,Plummer, Joe,Barocci, Robert
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hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Hall, Taddy; Barocci, Robert; Rappaport, Stephen D.
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hardcover. Etat : New.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
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Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
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Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Etat : Very Good. Advances in Environmental Remote Sensing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus… far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Autres imagesThe Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
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- Édition originale
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Hardcover. Etat : New. Etat de la jaquette : New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF…'s The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
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Hardcover. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Paperback. Etat : Brand New. 96 pages. 10.94x8.98x0.39 inches. In Stock.
Edité par Buena Vista Home Entertainment 2004-03-02 00:00:00, 2004
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Ajouter au panierDVD. Etat : Used - Good.
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Hardcover. Etat : Fair. Fair condition hard cover, some wear to the cover and spine, ex library copy with all the usual markings, otherwise in a good readable condition.
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Hardcover. Etat : Fair. Fair condition hard cover, some wear to the cover and spine, ex library copy with all the usual markings, otherwise in a good readable condition.
Photoworks: Issue 18
Farhad Ahrania; Doug Ashford; Taiyo Onorato And Nico Krebs TONK; Burkhard Von Harder; Svetlana Boym; Stephen Bull; Stephen Duncombe; Roger Hargeaves; Marvin Heiferman; Sandra Plummer; Harriet Riches; Robert Rowland Smith; Tot Taylor; Duncan Wooldridge
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Soft cover. Etat : Very Good. Unblemished Paperback.
The Fall of the Roman Empire Souvenir Program 1964 Sophia Loren!
Directed by Anthony Mann / Starring Sophia Loren, Stephen Boyd, Alec Guinness, James Mason, Christopher Plummer, John Ireland, Mel Ferrer, Omar Sharif, and Anthony Quayle
Edité par Paramount Pictures, 1964
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Ajouter au panierSoft cover. Etat : VG. A VG or better 24-page souvenir program book. Size: 9" x 12". Book.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
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The Online Advertising Playbook
Rappaport Stephen D. Hall Taddy Rappaport Steve Plummer Joe Barocci Robert
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Etat : New. pp. xvi + 302 Illus.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
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The Online Advertising Playbook
Stephen D. Rappaport Taddy Hall Steve Rappaport Joe Plummer Robert Barocci
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Etat : New. pp. xvi + 302.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
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Vendeur : LiLi - La Liberté des Livres, CANEJAN, FranceLiLi - La Liberté des Livres
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Edité par Charles C Thomas, Springfield, 1970
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Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Significant advances have been made in mapping and monitoring our environment from Earth Observation satellites, but now, in the 1990s, remote sensing has reached a new technological and scientific frontier. Advances in Environmental Remote Sensing not… only describes recent technological advances but also emphasises the parallel progress that has been made in interpreting and applying data to solve environmental problems. A team of scientists working at the research edge examine applications using examples from their own current work, and identify key paths for the development of remote sensing into the next century. This is an essential book for students of geography, environmental science, ecology, forestry and geology, as well as an important reference tool for anyone interested in applications of remote sensing.
