Professor patrick barwise (2 résultats)
- Autres images
- Couverture rigide
Vendeur : Libros Tobal, Ajalvir, M, EspagneLibros Tobal
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 4,78
EUR 27,50 expéditionExpédition depuis Espagne vers Etats-UnisQuantité disponible : 1 disponible(s)
Tapa dura. Etat : Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. In this 'radically conservative' book, the authors advocate a 'back-to-basics' approach to marketing that replaces the relentless quest for differentiation with a relentless… focus on these types of basic customer needs The authors' research shows that most companies have been ignoring the basics for too long. At the heart of the authors' approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car -marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out-they need to deliver on those basic needs better than everyone else. Libro.
Unique Value: The Secret Of All Great Business Strategies
Andrea Dunham; Barry Marcus; Mark Stevens; Professor Patrick Barwise
- Couverture rigide
Vendeur : SZ Global, Toronto, ON, CanadaSZ Global
Contacter le vendeurVendeur avec une évaluation de 2 étoilesEtat: Neuf
EUR 91,38
EUR 32,68 expéditionExpédition depuis Canada vers Etats-UnisQuantité disponible : 1 disponible(s)
Hardcover. Etat : New.
