Wiley apr 2021 (308 résultats)

Taschenbuch. Etat : Neu. Neuware -DISCOVER THE WORK THAT LAUNCHED REVOLUTIONS AROUND THE WORLD Although it was published in 1848, The Communist Manifesto is as controversial and provocative as ever. Its stirring and poetic language helped spread Marx and Engels' socialist message far and wide, unleashing a century of political revolution. In an age of great inequality, the Manifesto's message of an exploited and suffering working class that must rise up and claim the means of production and wealth continues to resonate. This deluxe edition features an insightful introduction from Tom Butler-Bowdon which explains how the text came to be written, and why it remains popular. 176 pp. Englisch. …

Taschenbuch. Etat : Neu. Neuware -DISCOVER THE WORK THAT LAUNCHED REVOLUTIONS AROUND THE WORLD Although it was published in 1848, The Communist Manifesto is as controversial and provocative as ever. Its stirring and poetic language helped spread Marx and Engels' socialist message far and wide, unleashing a century of political revolution. In an age of great inequality, the Manifesto's message of an exploited and suffering working class that must rise up and claim the means of production and wealth continues to resonate. This deluxe edition features an insightful introduction from Tom Butler-Bowdon which explains how the text came to be written, and why it remains popular. …

Taschenbuch. Etat : Neu. Neuware - DISCOVER THE WORK THAT LAUNCHED REVOLUTIONS AROUND THE WORLD Although it was published in 1848, The Communist Manifesto is as controversial and provocative as ever. Its stirring and poetic language helped spread Marx and Engels' socialist message far and wide, unleashing a century of political revolution. In an age of great inequality, the Manifesto's message of an exploited and suffering working class that must rise up and claim the means of production and wealth continues to resonate. This deluxe edition features an insightful introduction from Tom Butler-Bowdon which explains how the text came to be written, and why it remains popular. …

Buch. Etat : Neu. Neuware -Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:\* Artificial Intelligence for marketing automation\* Agile marketing\* 'Segments of one' marketing\* Contextual technology\* Facial recognition and voice tech for marketing\* The future of Customer Experience (CX)\* Transmedia storytelling\* The 'Whatever-Whenever-Wherever' service delivery\* 'Everything-As-A-Service' business model\* Internet of Things and blockchain for marketing\* Virtual and augmented reality marketing\* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. Englisch.…

Buch. Etat : Neu. Neuware -Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:\* Artificial Intelligence for marketing automation\* Agile marketing\* 'Segments of one' marketing\* Contextual technology\* Facial recognition and voice tech for marketing\* The future of Customer Experience (CX)\* Transmedia storytelling\* The 'Whatever-Whenever-Wherever' service delivery\* 'Everything-As-A-Service' business model\* Internet of Things and blockchain for marketing\* Virtual and augmented reality marketing\* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. Englisch.…

Buch. Etat : Neu. Neuware -Rediscover the fundamentals of marketing from the best in the business InMarketing 5.0,the celebrated promoterofthe'Four P's of Marketing,'Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In anew agewhenmarketersare strugglingwith the digital transformation of business and the changing behavior of customers, this book providesmarketerswith a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviorthat have happened inthe last decade. Following the patternpresented inhis bestsellingMarketing X.0series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ArtificialIntelligencefor marketing automation Agile marketing 'Segments of one' marketing Contextual technology Facial recognition and voice tech for marketing The future of Customer Experience (CX) Transmedia storytelling The 'Whatever-Whenever-Wherever' service delivery 'Everything-As-A-Service' business model Internet of Things andblockchain for marketing Virtual and augmented reality marketing Corporate activism Perfect for traditional and digital marketers, as well asstudents and teachers of marketing and business,Marketing 5.0reinvigorates the field of marketing with actionable recommendations and unique insights.…

Taschenbuch. Etat : Neu. Neuware 336 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware 336 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware - Get the skinny on your morning joeDo you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth--and filter out all that excess grind in your knowledge.This warm and welcoming serving from passionate coffee guru Major Cohen--a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager--takes you on a rocket-fueled journey from the origins of the liquid bean's popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail--varietal, roast type, texture--can influence how good that cupped lightning tastes on your tongue.\* Evaluate different roasts or brews\* Navigate menus for the best deals\* Learn how to speak 'coffee' and order your half-cap-low-fat-no-sugar-add-whip with confidence\* Save money with the best store apps\* Meet some of the unknown pioneers of coffee that have made our coffee world of today\* See how you might think bigger about your coffee spend changing the worldThe average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money--and from each invigorating sip.…

Taschenbuch. Etat : Neu. Neuware - Discover how social media can transform your business and help you attract more customersSocial Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:\* Effective marketing strategies to get more out of your social media efforts.\* Systems to bring structure into your entire marketing approach.\* Tools to make your brand irresistible across your customer touchpoints.\* Case studies to highlight the application of the book's principles to the real-world\* Practical strategies you can put in place immediately to see a rapid return on investmentPerfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.…

Taschenbuch. Etat : Neu. Neuware -Mit dem 'Reise-Sprachführer Niederländisch für Dummies' sind Sie für Gespräche auf Reisen in den Niederlanden gerüstet: ob Sie im Supermarket in Den Haag einkaufen, in Amsterdam in einem Restaurant eine Mahlzeit bestellen oder in Rotterdam ein Hotel reservieren. Hier finden Sie die passenden Sätze für die jeweilige Situation. Ganz nebenbei erfahren Sie das Wichtigste über die niederländische Grammatik und bekommen viele Tipps für die richtige Aussprache. 227 pp. Niederländisch, Deutsch. …

Taschenbuch. Etat : Neu. Neuware - Dive deep to explore the oceanFrom how most of our oxygen is created by phytoplankton, to how currents control our climate, to the marine food chain and the importance of coral, this is the holy grail of ocean books that's easy for everyone to digest.It features fun facts about some of the most incredible, bizarre, and fascinating creatures in the ocean, from mantis shrimp that can strike things with the speed of a .22 caliber bullet to fish with clear heads that can see out of the top of their skulls. The ocean is full of wonders and there is still so much left to explore and understand.\* How our oceans work\* What creatures live in the ocean\* Find out how the ocean regulates our climate and weather patterns\* How growing pollution threatens our ocean and its inhabitantsOceans For Dummies is perfect for anyone with an interest in the ocean, including kids, adults, students, ocean lovers, surfers, fishermen, conservationists, sailors, and everyone in between.…

Taschenbuch. Etat : Neu. Neuware - We all have minds, but what exactly is a mind Is your mind the same thing as your brain How does what's happening in your mind cause your behaviour Can you know what's going on in other people's minds Can you even be sure what's going on in your own Are babies conscious How about cats Or self-driving cars Philosophy of mind grapples with questions like these, exploring who we are and how we fit into the world. In this student-friendly guide, McClelland introduces the key ideas in philosophy of mind, showing why they matter and how philosophers have tried to answer them. He covers the major historical moments in philosophy of mind, from Descartes and his troubles with immaterial souls up to today's 'consciousness wars'. Additionally, he examines the implications that philosophy of mind has for psychology, artificial intelligence and even particle physics. McClelland lays out the centuries-long dialogue between philosophy and science, presenting a uniquely grounded, practical picture of the field for students. Rich with real-world examples and written for the absolute beginner, What is Philosophy of Mind gives students the tools to delve deeper into this dynamic field of philosophy.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - Repeat after me: Parrots aren't just for pirates! While parrots have a historical reputation for being a pirate's best friend, in the modern-day U.S.-where birds are the nation's third most popular household pet-thousands of landlubbers are in on the act! And that's not surprising-parrots are as affectionate, friendly, and fun to be with as a dog or cat. They are also relatively low-maintenance, with no rude 5 a.m. awakenings with demands for food or punishing walks. Renowned avian care and behavior consultant Nikki Moustaki is your friendly guide to the colorful world of this intelligent and chatty pet. In this book, you'll be introduced to the vibrant diversity of the parrot world, which covers a wide variety of Psittacidae family members, including macaws, cockatiels, and parakeets. You'll also learn the best ways to choose, care for, and love your resplendently feathered companion. Pick your perfect parrot Devour the latest on nutrition Tame and train Make the perfect home Whether you're just setting out in the parrot world or are a seasoned voyager on the parrot-y seas, this 2nd edition of Parrots For Dummies has something for you and your pet-and will repay the hard-won pirate gold you spent on it a thousand times over.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - Mom's Got Money is a mother's guide--an instruction manual to help them use the skills they already possess to become extraordinarily confident managers of their money. Alford won't pretend mothers don't have a lot on their plate. She already knows they're pressed for time. The weight of their daily decisions takes a toll. Sometimes, it feels like they manage everything, whether they have a supportive spouse or not. She knows this because it's that way in her house too. However, we all have a choice on how to handle that responsibility, and Alford thinks we can flip the script. Instead of being frustrated or feeling resentful, Alford teaches moms how to recognize their own strengths and develop true financial confidence.Once readers master Alford's money lessons, they'll start to truly enjoy money. Vacations are more fun when they're already planned and paid for. Christmas shopping is a breeze when you have a fully funded holiday spending account. Never worry about the worst that can happen because you have a fully funded emergency fund and life insurance. Feel in control of your bills, caught up, and with room to spare.In this book, you'll learn how to:\* Become an exceptional leader of your family with a growth mindset\* Calculate your net worth\* Effectively budget and manage your household cash flow\* Work with your spouse or partner on financial goals\* Understand what impacts your credit score\* Ensure you pay all your bills on time, every time\* Make sure you plan for emergencies\* Protect your family by buying term life insurance\* Do the math on childcare costs vs. career costs when having a family\* Plan and save for holiday spending, birthdays, and special events\* Learn the art and joy of givingIdeal for moms everywhere, but especially new and millennial moms, Mom's Got Money is an indispensable guide to taking financial control of your life.…

Taschenbuch. Etat : Neu. Neuware - A Wall Street Journal BestsellerAccelerate your job search, stand out, and land your next great opportunityIn Get Hired Now!, ZipRecruiter founder and CEO Ian Siegel tells you exactly how to find a new job fast. With an insider's view of how over a million employers really make hires, Ian pulls insights from the data to give you step-by-step instructions for writing a resume that works, finding the right jobs to apply to, acing a job interview, and negotiating a job offer.\* Debunk the conventional wisdom\* Break the unconscious habits that are sabotaging your success\* Get hired in record timeRelevant for every stage of your career and for every industry, Get Hired Now! is a one-stop resource for job seekers looking to level up, stand out, and land the job.…

Taschenbuch. Etat : Neu. Neuware - Bring out the best in your hybrid team with this invaluable resourceWork from Anywhere delivers practical strategies and actionable guidance on how to develop a high performing team and business in a remote and distributed environment. Accomplished authors, behavioural experts, and fast-growth business leaders, Alison and Darren Hill, show you how to craft business and culture strategies to bring out the best in your hybrid and remote team members by focusing on both performance and people.You'll learn how to:\* Understand the unique psychology, methodology, and technology that makes hybrid teams excel\* Develop strategies for embedding high performance across your team, no matter where they're located\* Create rhythms and rituals to keep your team highly motivated and on task, and avoid disengagementThe ability to work from anywhere is no longer just a HR conversation, it is an Executive conversation. Perfect for business leaders working with hybrid teams, Work from Anywhere is also ideal for organizational development executives, cultural transition leaders, business leaders, and entrepreneurs who are responsible for ensuring that employees consistently perform at their best, regardless of location. …

Taschenbuch. Etat : Neu. Neuware - Explore effective strategies to improve your mental health, and the health of your colleagues and employees, with this engaging and practical bookAll Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful is a practical and rewarding handbook for reconnecting with joy and happiness daily. The book shares strategies for play-based mindfulness, empathy, and gratitude exercises that will help readers rediscover their inner child; promote good mental health; build and foster more meaningful connections with others; and help combat loneliness and deep-rooted toxic behaviors and thoughts.You'll learn to:\* Recognize and become self-aware of thoughts blocking your way to healthy relationships and attitudes\* Prioritize mental wellbeing in your daily life and put an end to burnout and fatigue\* Use visual tools and self-assessment forms to guide you through exercises that will increase your happiness, focus, and productivityPerfect for anyone who hopes to improve their ability to take joy and happiness from their daily routines, All Work No Play is also ideal for businesses who wish to improve the health and wellbeing of their employees and colleagues.…

Taschenbuch. Etat : Neu. Neuware - Engage students in mathematics using growth mindset techniquesThe most challenging parts of teaching mathematics are engaging students and helping them understand the connections between mathematics concepts. In this volume, you'll find a collection of low floor, high ceiling tasks that will help you do just that, by looking at the big ideas at the first-grade level through visualization, play, and investigation.During their work with tens of thousands of teachers, authors Jo Boaler, Jen Munson, and Cathy Williams heard the same message--that they want to incorporate more brain science into their math instruction, but they need guidance in the techniques that work best to get across the concepts they needed to teach. So the authors designed Mindset Mathematics around the principle of active student engagement, with tasks that reflect the latest brain science on learning. Open, creative, and visual math tasks have been shown to improve student test scores, and more importantly change their relationship with mathematics and start believing in their own potential. The tasks in Mindset Mathematics reflect the lessons from brain science that:\* There is no such thing as a math person - anyone can learn mathematics to high levels.\* Mistakes, struggle and challenge are the most important times for brain growth.\* Speed is unimportant in mathematics.\* Mathematics is a visual and beautiful subject, and our brains want to think visually about mathematics.With engaging questions, open-ended tasks, and four-color visuals that will help kids get excited about mathematics, Mindset Mathematics is organized around nine big ideas which emphasize the connections within the Common Core State Standards (CCSS) and can be used with any current curriculum. …

Taschenbuch. Etat : Neu. Neuware -Mit dem 'Reise-Sprachführer Niederländisch für Dummies' sind Sie für Gespräche auf Reisen in den Niederlanden gerüstet: ob Sie im Supermarket in Den Haag einkaufen, in Amsterdam in einem Restaurant eine Mahlzeit bestellen oder in Rotterdam ein Hotel reservieren. Hier finden Sie die passenden Sätze für die jeweilige Situation. Ganz nebenbei erfahren Sie das Wichtigste über die niederländische Grammatik und bekommen viele Tipps für die richtige Aussprache. …

Buch. Etat : Neu. Neuware - Powerful ideas to transform hiring into a massive competitive advantage for your businessTalent Makers: How the Best Organizations Win through Structured and Inclusive Hiring is essential reading for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, co-founders of Greenhouse Software, Inc, provide readers with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably.Talent Makers will provide a step-by-step plan and actionable advice to help leaders assess their talent practice (or lack thereof) and transform hiring into a measurable competitive advantage. Readers will understand and employ:\* A proven system and principles for hiring used by the world's best companies\* Hiring practices that remove bias and result in more diverse teams\* An assessment of their hiring practice using the Hiring Maturity model\* Measurement of employee lifetime value in quantifiable terms, and how to increase that value through hiringThe Talent Makers methodology is the result of the authors' experience and the ideas and stories from their community of more than 4,000 organizations. This is the book that CEOs, hiring managers, talent practitioners, and human resources leaders must read to transform their hiring and propel their organization to new heights.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - Transform Your School's Substitute Teaching ExperienceJust like everything else, substitute teaching is about to undergo a big change. In Substantial Classrooms: Redesigning the Substitute Teaching Experience, authors Jill Vialet and Amanda von Moos usher in a new era of innovation in substitute teaching. Threaded with concrete and actionable ways to improve the experience of substitute teaching for administrators, students, and the teachers themselves, Substantial Classrooms is a leading voice for innovation and renewal in substitute teaching. Instead of viewing substitute teachers as a placeholder in an educator's absence, this book encourages readers to view substitute teachers as vital resources that diversify the typical classroom learning experience. While other books look only at making a bad situation bearable, this book re-examines substitute teaching with an eye towards reinventing it as a unique and valuable part of students' educational experience.Key themes of Substantial Classrooms include:\* How substitute teaching works today\* Applying human-centered design to create change in legacy systems like substitute teaching\* Concrete and inspiring examples of different models for substitute teaching, for example, reimagining it as paid fieldwork for aspiring teachers.\* In addition to these key themes, every chapter includes stories and techniques from dynamic and innovative educational practitioners.This must-have guide to substitute teaching can improve schools everywhere and revolutionize the way educators, school and district leaders, colleges, and community partners view the experience of substitute teaching as a lever to positively impact schools.…

Buch. Etat : Neu. Neuware - Provides guidance on creating a sustainable, inclusive, equitable, and compassionate business model that will thrive in businesses globallyDiversity, equity, and inclusion programs are a must for today's corporations, yet many corporations worldwide have failed to establish real equality in an actionable, measurable way. Corporations Compassion Culture: Leading Your Business toward Diversity, Equity, and Inclusion takes a new and more effective approach to driving equity and inclusion in the corporate world, focusing on how a culture of compassion can lead to more vibrant, higher performing teams. You'll learn how many standard corporate activities actually damage employees' well-being and engagement--and how to dismantle those practices. You'll also learn how to build a new and better corporate environment that responds to all employees' needs and meets shareholders' demands for stability and risk mitigation.Author Keesa Schreane delivers insight into what it takes for businesses to drive real social and corporate change toward inclusion and equity, while sharing her personal story about the challenges of being a woman of color in today's corporate environment. Through hard work, talent, and--you guessed it--compassion, she has risen to become one of today's luminaries in the area of responsible leadership in global corporations. Business executives, HR directors, diversity and inclusion professionals, and sustainability leaders will value her direct, no-nonsense approach. Learn to:\* Identify behaviors, practices, and activities that may be damaging your employees' well-being, engagement, and productivity\* Measure and continuously evolve culture promoting risk mitigation, reputation preservation, employee retention, customer satisfaction, and profit generation.\* Adopt new approaches to treat employees, customers, and shareholders compassionately and equally, and dismantle the old ways\* Retain the best talent and survive new realities, all while creating tremendous loyalty, innovation, and financial payoffThis book will enable you to create strategies and tactics for integrating racial, cultural and gender equity, inclusion, and compassion into businesses in a way that enriches society, employees, and the corporate entity itself.…

Buch. Etat : Neu. Neuware - Supercharge your virtual meetings with evidence-based practices from an award-winning teamThe shift to virtual meetings was sudden and often traumatic for businesses across all industries as they responded to the global pandemic. Rather than focusing on what worked best, they focused on what worked now . . . which meant closing up the office and being suddenly virtual in nearly every meeting, often without the tools, the training, or the expertise to optimize the new 'kitchen table' office. Thankfully, businesses are beginning to be more purposeful in both the tools they use and the approach they take.This book seeks to be a definitive guide for businesses looking to make their meetings as effective as possible in the ever-evolving 'new normal'--leveraging insights from some of the foremost thought leaders in meeting science and on-camera communication.This book will:\* Highlight new research insights springing from the rapid and exponential adoption of virtual meeting technology\* Discuss the problems, challenges, and pitfalls of meeting in this new modality\* Provide practical, actionable best practices, backed by meeting research that lead to more productive and effective virtual meetingsPerfect for executives, managers, and employees at companies in all industries and of all sizes, Suddenly Virtual provides practical and actionable best practices that lead to more productive and effective remote meetings. …

Buch. Etat : Neu. Neuware - In Warren Buffett: Inside the Ultimate Money Mind, Hagstrom breaks new ground with a deep analysis of Buffett's essential wisdom, an intricate mosaic of wide-ranging ideas and insights that Buffett calls a Money Mind.What exactly is a Money Mind At one level, it's a way of thinking about major financial issues such as capital allocation. At another level, it summarizes an overall mindset for successfully investing in today's fast-paced stock market, a mindset that depends on a commitment to learning, adapting, and facing down irrelevant noise.This is not a method book. It is a thinking book.Warren Buffett: Inside the Ultimate Money Mind explains the philosophies of self-reliance, stoicism, rationalism, and pragmatism and their contributions to making intelligent investment decisions. It also outlines the evolution of value investing, discusses how to develop a business-driven investing mindset, and describes the defining traits of successful active management. Lastly, it examines the surprising aspects of a Money Mind - sportsman, teacher, and artist.In short, Warren Buffett: Inside the Ultimate Money Mind helps readers understand the building blocks that go into making a Money Mind so they can begin to incorporate its principles in the service to a life of value.Testimonials'An erudite masterpiece.'-Lawrence A. Cunningham, author; professor and director, Quality Shareholders Initiative, George Washington University'It's another must-read.'-Bethany McLean, journalist and Contributing Editor, Vanity Fair, author, Saudi America and co-author The Smartest Guys in the Room'Pure Genius! This is a game changer in investment books.'-Robert P. Miles, author; Executive in Residence, University of Nebraska at Omaha, Executive MBA Program, 'The Genius of Warren Buffett''Effervescence and thoughtful analysis of Buffett's life and work.'-Tom Gayner, Co-chief Executive Officer, Markel Corporation'Hagstrom's books always enable readers to think about the world in new ways.'-Tren Griffin, author, Charlie Munger: The Complete Investor.…

Buch. Etat : Neu. Neuware - The Wall Street Journal bestseller!Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.…

Taschenbuch. Etat : Neu. Neuware - Discover how to unlock the potential contained within your teams with this insightful resource The Leadership Star: A Practitioner's Guide to Building Staff Engagement provides readers with a step-by-step guide to developing engagement within their professional teams in for-profit, non-profit, academic, and governmental organizations. Experienced executive, management consultant, and author Brian Hartzer walks readers through the foundational and advanced techniques required to develop high performing professional teams. He shows readers how to: Care about individuals as human beings, rather than as means to an end Provide context to people to help them understand the company and why what they do matters Give clarity by telling people what outcomes and behaviors are expected of them Help clear the barriers that stand in the way of people doing a great job Recognize individual contributions and success Perfect for current and aspiring senior managers and executives who need to know exactly what they should personally do to draw out the best from their teams and build the highest levels of engagement, the book also belongs on the shelves of anyone with direct reports and anyone who hopes to enhance their own performance in the professional sphere.…