Wiley dez 2001 (50 résultats)

Taschenbuch. Etat : Neu. Neuware - Das größte Problem beim Aufbau einer soliden Unternehmensstrategie ist das Verständnis der grundlegenden Dynamik des E-Business. Dieser 2. Band aus der Jossey-Bass MIT-Reihe bietet eine außergewöhnliche Ideensammlung zum Thema E-Business. Er basiert auf Artikeln der MIT Sloan Management Review, die von Spitzendenkern auf diesem Gebiet geschrieben wurden. Enthalten sind konkrete Tipps und Ratschläge sowie nützliche Informationen, wie z.B. der Artikel 'Finding a Sustainable Profit in Electronic Commerce' von John M. de Figueirdo. Darüber hinaus finden sich auch kontroverse Artikel, die das konventionelle Denken in Frage stellen, wie z.B. Clayton Christensens Ansicht, dass Unternehmen wie Cisco, die für ihr Unternehmensmodell hoch gelobt wurden, in der Zukunft durchaus scheitern können.…

Taschenbuch. Etat : Neu. Neuware - Someone just called you captious. Should you be flattered Considering your extreme lactose intolerance, is it a good idea to order veau au béchamel from a French menu Calumny is to slander as obloquy is to a) flattery, b) sermon, or c) invective You've just heard that your new boss is a real martinet, should you be worried or excited about an attractive new addition to your workplace Your boyfriend says you have no élan, is he telling you you're all out of yogurt Starting to wish you'd paid more attention in English class Don't worry, it's never too late to develop a million dollar vocabulary--and Vocabulary For Dummies offers you a fast, fun and easy way to do it.Whether you're facing standardized tests, or you want to feel more knowledgeable at work or more comfortable in social situations, this book is for you. In no time you'll:\* Dramatically expand your vocabulary\* Speak with style\* Write with panache\* Make a better impression a work or school\* Dine out with confidence\* Have the right words for formal occasions and ethnic events\* Get more out of what you readVocabulary For Dummies doesn't overwhelm you with endless word lists. Instead, it gives you a complete vocabulary-building program that familiarizes you with words from all areas of life as they're used in context--from bar mitzvahs to business meetings, PCs to politics--with a host of fun features, including:\* Word tables organized by common features, such as language of origin, professional or social contexts, similarities, and more\* Sample conversations incorporate new terms and define related ones\* Before-and-After examples show how to replace old, general terms with new specific vocabulary\* Pointers reinforce understanding with examples of correct and incorrect usage\* Chapters on terms from finance, law, medicine, eating and shopping, history and mythology, various languages, and moreVocabulary For Dummies makes it easier than ever for you to get a handle on difficult words and get ahead at school, at work, and in life.…

Taschenbuch. Etat : Neu. Neuware - How Can We Talk About That is a down-to-earth resource that can help you overcome your hang-ups so you can talk to your kids openly and honestly about sex. Author Jane DiVita Woody's new approach will inspire you to examine your sexual history so you will be better able to give your children both accurate sex education and meaningful moral guidance. Throughout the book she offers parents practical ideas for making changes and gaining the information and communication skills they need to guide the next generation toward sexual health.…

Taschenbuch. Etat : Neu. Neuware - 'A fascinating compendium of information about writing systems-both for words and numbers.' -Publishers Weekly 'A truly enlightening and fascinating study for the mathematically oriented reader.' -Booklist 'Well researched. . . . This book is a rich resource for those involved in researching the history of computers.' -The Mathematics Teacher In this brilliant follow-up to his landmark international bestseller, The Universal History of Numbers, Georges Ifrah traces the development of computing from the invention of the abacus to the creation of the binary system three centuries ago to the incredible conceptual, scientific, and technical achievements that made the first modern computers possible. Ifrah takes us along as he visits mathematicians, visionaries, philosophers, and scholars from every corner of the world and every period of history. We learn about the births of the pocket calculator, the adding machine, the cash register, and even automata. We find out how the origins of the computer can be found in the European Renaissance, along with how World War II influenced the development of analytical calculation. And we explore such hot topics as numerical codes and the recent discovery of new kinds of number systems, such as 'surreal' numbers. Adventurous and enthralling, The Universal History of Computing is an astonishing achievement that not only unravels the epic tale of computing, but also tells the compelling story of human intelligence-and how much further we still have to go.…

Taschenbuch. Etat : Neu. Neuware - Combining traditional Jewish wisdom with the most up-to-date scientific research on long-lasting relationships, Beyond the Chuppah is a hands-on guide for enriching Jewish and interfaith relationships. Based on the proven Prevention and Relationship Enhancement Program (PREP), the book shows couples how to recognize the special issues that are unique to Jewish and interfaith relationships and learn the skills they need to create a marriage that's intimate, loving, and fun. Using the practical tools found in this book, Jewish couples will discover how to 'fight right' to resolve conflicts, improve their communication skills, do what's right for the children, and, most of all, appreciate the pleasure of each other's company.…

Taschenbuch. Etat : Neu. Neuware - This volume of Ready-to-Use Reading Proficiency Lessons & Activities gives classroom teachers and reading specialists a dynamic and progressive way to meet curriculum standards and competencies at the fourth-grade level. It provides stimulating and effective ways to help students master basic reading and language content, and prepare to demonstrate their knowledge at the appropriate level.…

Taschenbuch. Etat : Neu. Neuware - The new edition of G. R. Elton s classic work is a wide-ranging, succinct and practical introduction for all students and general readers of history. It makes a major contribution to the question 'what is history '.

Taschenbuch. Etat : Neu. Neuware - Written by a nationally known authority in reading instruction, this comprehensive practical resource gives classroom teachers and reading specialists everything they need to quickly correct or remediate all types of common reading problems encountered in grades 3 and up.…

Buch. Etat : Neu. Neuware - 'Global Convertible Investing' ist eine verständlich geschriebene Einführung zum Thema wandelbare Wertpapiere. Das Buch eignet sich sowohl für Anfänger als auch für fortgeschrittene Leser. Es behandelt die Grundlagen wandelbarer Wertpapiere, ihre Preisbildung, Bewertung und Arbitrage sowie spezielle Aspekte dieses Marktbereiches. Autor Hartswell Woodson erklärt hier Schritt für Schritt, was wandelbare Wertpapiere sind, wie man sie bewertet, wie man diejenigen mit Gewinnpotential erkennt und wann man sich absichern sollte. Diskutiert werden u.a. bewährte Ansätze und einzigartige Bewertungsmethoden der Gabelli Asset Management - einem führenden Unternehmen der Branche - sowie speziell von Gabelli entwickelte Methoden zur Optionstheorie und zu Hedgingtechniken, die dem Handel mit wandelbaren Wertpapieren eine neue Dimension verleihen.…

Taschenbuch. Etat : Neu. Neuware - Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.…

Taschenbuch. Etat : Neu. Neuware - The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, this book covers common valuation techniques and myths, tips for determining tangible and intangible values, sample balance sheets and income statements, and approaches to valuing start-up technology and dot-com businesses. This nuts-and-bolts guide addresses publicly traded and privately held firms, including traditional brick-and-mortar companies and the intellectual property industry. With a clear, concise writing style, the author walks readers through common practices for valuing, from collecting data to arriving at a saleable figure for all types of businesses, including professional practice, manufacturing, wholesale distributors, and a variety of retail operations. This new edition features perspectives on nontraditional valuation practices, guidance for using an excess earnings method, and an abundance of case studies from actual companies. In order to make the most profitable decisions, before putting a business on the market or making an offer to acquire one, every beginning business purchaser and seller should read A Basic Guide for Valuing a Company, Second Edition.…

Buch. Etat : Neu. Neuware - A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.; Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. 'Beyond Listening' befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.…

Taschenbuch. Etat : Neu. Neuware - The Germans and the Final Solution stand as the fullest assessment to date of the attitudes of the German public to the Nazi policy of antisemitism and its genocidal conclusion. David Bankier's pathbreaking work will be widely read by scholars and students of contemporary European Jewish history and the history of Nazi Germany.…

Taschenbuch. Etat : Neu. Neuware - The Racial State argues that race is integral to the conceptual, philosophical and material emergence of modern nation state formation, and to its ongoing management.

Taschenbuch. Etat : Neu. Neuware - Die Consultingbranche wächst in rasantem Tempo, und das ironischerweise sogar unabhängig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine Fülle von Informationen, Methoden und Verfahren vermittelt, von denen jeder selbständig tätige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und darüber hinaus Autor von mehr als 10 Top-Businessbüchern. Hier stellt er 12 Techniken vor, die - wenn sie richtig eingesetzt werden - dem Consultant, einen echten Marketing- und Wettbewerbsvorteil verschaffen können. Der erste und wichtigste Schritt für den Erfolg eines Consultingbüros besteht darin, eine unverwechselbare Marke aufzubauen. Die Zauberformel hierfür heisst positives Branding. Weiss erläutert detailliert, wie man mit Hilfe von Referenzen auf sich aufmerksam macht und Börsengänge von Unternehmen dazu nutzt, um die eigenen Geschäfte voranzutreiben. Ein unverzichtbarer und praktischer Ratgeber für eine erfolgreiche Consultingtätigkeit. …

Taschenbuch. Etat : Neu. Neuware - This collection of Castells classic writing, which also includes two new essays written specifically for this book, reflects the panoramic breadth of his knowledge, the clarity of his approach, and the scholarly rigor and intellectual depth of his theoretical methods.…

Taschenbuch. Etat : Neu. Neuware - Clarkson on Psychotherapy, which has been reprinted three times, has become something of a classic. It drew together some of Petruska Clarkson s best writings on the practice of psychotherapy, and its processes and outcomes. Eight years later, Professor Clarkson has again selected some of her most innovative, thoughful and indeed seminal writings to form a second volume.…

Taschenbuch. Etat : Neu. Neuware - Covering a period from c.1450 to the present, this Companion is designed to serve the needs of readers whose interests lie well beyond the familiar boundaries of Irish culture.

Taschenbuch. Etat : Neu. Neuware - Nonprofits' behind-the-scenes fundraising functions--information systems, development technologies, research, managing prospects, and stewardship--not only support an organizations' overall development efforts but also are key to long-term success. A first-of-its-kind resource, Conducting a Successful Development Services Program draws together in one book a tremendous body of knowledge on planning and managing an innovative and effective development services program. Written by master fundraiser Kent Dove, the book guides you through the process of identifying, researching, and managing prospects; creating, storing, and using data and information; and, properly administering gifts and showing appreciation to donors. An extensive resource section offers you a wealth of examples from real-life organizations.…

Taschenbuch. Etat : Neu. Neuware - The dictionary provides an accessible guide to terms commonly used in various fields concerned with personal development, including counselling and psychotherapy, organisational consultancy and management training, adult education, professional development, and group leadership. There is much cross-pollination of vocabulary, and while the authors' approach is humanistic, the dictionary is deliberately not discipline-based or profession-based. The dictionary is primarily for practicioners, students and trainees, and will also be of interest to informed participants or clients. It aims to give a reliable guide to the origins, meanings and usage of terms as well as being a point of departure to a myriad of fields and topics concerned with human experience and development.…

Taschenbuch. Etat : Neu. Neuware - This collection brings together for students the essential readings from the broad and fast-moving field of child language development.

Taschenbuch. Etat : Neu. Neuware - Dieses Buch besticht durch die ausführliche Behandlung von Schlüsseltechnologien und deren Integration zum Aufbau einer zuverlässig funktionierenden E-Commerce-Anwendung: Ein ideales Lehrbuch für das ständig wachsende Seminarangebot auf diesem Gebiet, das auch die technischen Aspekte des webbasierten E-Business erläutert! Das Potential von Mobile Agents, WAP, XML und Data-Mining-Techniken wird detailliert behandelt. Eine Fallstudie (VBS, Virtual Bookstore) lässt die technischen Ausführungen lebendig werden. Schrittweise aufgebaute Programmierübungen mit Lösungsvorschlägen werden auf dem zugehörigen Webserver zur Verfügung gestellt.…

Taschenbuch. Etat : Neu. Neuware - While most construction management books are project based, thisbook looks at management principles and techniques applied to theday-to-day problems facing a business in the construction industry.It covers:Business strategyIndustrial relationsHealth and safetyManaging peopleFinancial managementQuantitative methods The text includes end of chapter review questions and a range ofillustrative examples.Since the book was first written in 1982 much has changed. The Second Edition has been thoroughly revised and takes accountof the increased globalisation of construction, the move frompublic to private sector work, the drive for productivity, changingprocurement methods, new emphasis on life cycle costing and muchmore.It will provide a valuable text for undergraduate andpostgraduate courses in construction management, surveying andcivil engineering as well as offering useful insights forpractitioners undertaking CPD activities.…

Taschenbuch. Etat : Neu. Neuware - The importance of the community practice teacher is increasing withthe expansion in primary care. Universities around the country havedeveloped courses for practice educators to provide definitivetraining for that role - there are currently few texts that supportthese courses directly.This book aims to redress this by covering eight specialistareas of community practice: district nursing, health visiting,school nursing, children s community health nursing, communitynursing mental health, community nursing learning disability,general practice nursing and occupational health nursing. Theemphasis is strongly on practical issues rather than theory andeach section considers practice-based dilemmas and offersappropriate debate.…

Taschenbuch. Etat : Neu. Neuware - Eine gut verständliche Einführung in moderne naturwissenschaftliche Rechenmethoden! Nur geringe physikalische Vorkenntnisse voraussetzend, vermittelt der Autor Grundlagen und komplexere Ansätze anhand vieler Beispiele und ausgesprochen praxisnaher Übungsaufgaben. Besprochen werden alle Rechenmethoden, die im Grundstudium erlernt werden sollen, hinsichtlich ihrer Leistungsfähigkeit und ihrer Anwendungsgebiete. …

Taschenbuch. Etat : Neu. Neuware - Recent years have seen major advances in the understanding andtreatment of health anxiety and hypochondriasis, particulary inrelation to the cognitive behavioural approach to anxiety. Thisvolume brings together this knowledge of psychological andpharmacological treatments of health anxiety, and relates it to aconceptual framework which provides a basis for assessment,treatment and ongoing research. 'Asmundson, Taylor and Cox have assembled a group of world classscientists and practitioners for this book. The chapters provide awealth of information on the causes, assessment and treatment ofhealth anxiety related disorders. I believe that their book is themost significant contribution to date to our understanding ofhealth anxiety related disorders. Everyone working in the healthfield will find something of worth in this book.' G. Ron Norton, Ph.D, Professor Emeritus, University of Winnipeg,Canada.…

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Buch. Etat : Neu. Neuware - Ein international führender Spezialist erläutert in diesem Buch ATM-Netzwerke in allen Details. Ausgehend von der historischen Entwicklung dieser Netze behandelt er u.a. Signalisierung, Architektur, Übertragung und Standards von ATM, wobei er auch aktuellste Forschungsergebnisse berücksichtigt. Funktionen und Arbeitsweise von Highspeed-ATM-Netzen werden qualitativ beschrieben. Nützliche Zugabe ist ein ausführliches Glossar.…

Buch. Etat : Neu. Neuware - An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitionsIn mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues.Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.; Geistiges Eigentum hat sich sehr schnell als neue Quelle von Wohlstand und Macht entwickelt. Während Fusionen und Akquisitionen in atemberaubendem Tempo zunehmen, versuchen Unternehmen, den Anforderungen der New Economy gerecht zu werden und ein profitables Wachstum zu erreichen. 'Mergers and Acquisitions in Intellectual Property' ist ein praktischer Leitfaden zum Thema geistiges Eigentum und ein wertvoller Ratgeber in Sachen Fusionen und Akquisitionen. In diesem Band kommen einige der führenden Ökonomen, Bewertungsexperten, Rechtsanwälte und Buchsachverständige zum Thema Fusion und Akquisition von geistigem Eigentum zu Wort. Bilanzierungs- und Bewertungsmethoden werden insbesondere für Berater und Experten aus finanzfremden Bereichen verständlich und anschaulich erläutert. 'Mergers and Acquisitions in Intellectual Property' - ein unverzichtbarer Leitfaden zu einem topaktuellen Thema. …

Buch. Etat : Neu. Neuware - A practical and tutorial survey of circuit design and telecommunications networksTelecommunication Circuit Design, Second Edition covers the basic concepts of telecommunications, the design of subsystems, and the practical realization of the electronic circuits that make up telecommunication systems. It combines circuit design with telecommunication theory to present a practical, balanced approach to the study of the field.The author breaks down telecommunications systems into functional blocks, then studies each functional block in terms of the electronic devices used, circuit components, and power requirements. Sections on the Internet, the basics and practical aspects of facsimile transmission, multiple access techniques including FDMA and TDMA, spread-spectrum methods including FHMA and CDMA as well as phase modulation have been added to bring this edition up to date. The author uses illustrative examples throughout to describe these modern systems:Amplitude modulated (AM) radio and frequency modulated (FM) radioTelevisionTelephone networksFacsimile machinesPagers, cordless phones, and cellular telephonesSatellite and fiber optic transmissionThough an excellent tutorial for engineering students, the author's practical approach to electronic circuit design also makes this comprehensive book useful as a review and reference for professionals in the telecommunications industry.…