ISBN: 9781544526607 - product marketing misunderstood: how to establish your role, authority, and strategic value (16 résultats)

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paperback. Etat : Very Good. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

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Paperback. Etat : Brand New. 206 pages. 8.50x5.50x0.47 inches. In Stock.

Etat : Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and.you'll get wildly different answers at best, blank expressions at worst.Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.Product Marketing Misunderstood helps you apply the tools of your own trade to your job-positioning, messaging, research, personas, and more-helping your entire organization value what you do. Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.…