Brand rules (509 résultats)

Hardback. Etat : Very Good. "Branding" has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock. John Hancock is one of the oldest brands in America. But in one crucial aspect, the company was 15 years ahead of its time when David D'Allessandro arrived there in 1984. John Hancock was facing exactly the same threat back then that many competitors worldwide are just now waking up to: the threat of extinction at the hands of new competitors with a better command of technology and a better grip on the expectations of modern customers. In the last ten years, over a quarter of John Hancock's traditional competitors have indeed gone the way of the dinosaur. John Hancock, on the other hand, has maintained average annual growth of nearly 20%. Its revenues have tripled in the last eight years and it has managed to take its credibility in the shrinking insurance market and transfer that credibility to the thriving investment market to become a major player. Throughout John Hancock's transformation from a sleepy old life insurer into a dynamic financial services firm, President D'Alessandro has been the unconventional leader of a once conventional company. He is the first marketer ever to become President of a large life insurer, a maverick and a bomb-thrower who speaks the language of the new world from the corner office of an old-line concern. Thanks to Hancock's stellar performance and D'Alessandro's own unfailing quotability, he has appeared on TV programmes such as "Good Morning America", "The Today Show", "CNN" and the "Bloomberg Fortune" to offer his views on marketing intelligently in the modern world, and has been featured in countless newspaper and magazine stories. In "Brand Warfare: Ten Rules for Building a Killer Brand", D'Alessandro explains why brand must come first, before any other business consideration. And he shows how his "brand first" philosophy helped John Hancock transform itself by inspiring innovations in distribution, advertising, technology and product mix, all to serve the brand. He uses his first hand experiences at John Hancock, as well as the things he has observed at other companies, both as a public relations consultant and as a student of the marketplace, to illustrate the ten rules for building and sustaining a successful brand, and with it, a great company no matter what industry.…

Etat : acceptable. Books may contain multiple pages with notes and highlighting. Supplements such as Access Codes, Cd's, etc. are not guaranteed with used book purchases.

Hardback. Etat : Good. "Branding" has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock. John Hancock is one of the oldest brands in America. But in one crucial aspect, the company was 15 years ahead of its time when David D'Allessandro arrived there in 1984. John Hancock was facing exactly the same threat back then that many competitors worldwide are just now waking up to: the threat of extinction at the hands of new competitors with a better command of technology and a better grip on the expectations of modern customers. In the last ten years, over a quarter of John Hancock's traditional competitors have indeed gone the way of the dinosaur. John Hancock, on the other hand, has maintained average annual growth of nearly 20%. Its revenues have tripled in the last eight years and it has managed to take its credibility in the shrinking insurance market and transfer that credibility to the thriving investment market to become a major player. Throughout John Hancock's transformation from a sleepy old life insurer into a dynamic financial services firm, President D'Alessandro has been the unconventional leader of a once conventional company. He is the first marketer ever to become President of a large life insurer, a maverick and a bomb-thrower who speaks the language of the new world from the corner office of an old-line concern. Thanks to Hancock's stellar performance and D'Alessandro's own unfailing quotability, he has appeared on TV programmes such as "Good Morning America", "The Today Show", "CNN" and the "Bloomberg Fortune" to offer his views on marketing intelligently in the modern world, and has been featured in countless newspaper and magazine stories. In "Brand Warfare: Ten Rules for Building a Killer Brand", D'Alessandro explains why brand must come first, before any other business consideration. And he shows how his "brand first" philosophy helped John Hancock transform itself by inspiring innovations in distribution, advertising, technology and product mix, all to serve the brand. He uses his first hand experiences at John Hancock, as well as the things he has observed at other companies, both as a public relations consultant and as a student of the marketplace, to illustrate the ten rules for building and sustaining a successful brand, and with it, a great company no matter what industry.…

Hardcover. Etat : Fair.

Etat : very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Paperback. Etat : Very Good. Offers advice for those who are trying to build their personal brands and enhance their careers at the same time.

Paperback. Etat : Good. Offers advice for those who are trying to build their personal brands and enhance their careers at the same time.

Etat : like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

paperback. Etat : As New.

Hardcover. Etat : Good.

Etat : good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Etat : very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Etat : Very Good. A bright, square, and overall a nice copy.

Paperback. Etat : Good. Offers advice on building the kind of reputation that makes people want to take a chance on you. This book reveals how business really works and speaks to those in business - and provides advice for various levels.

Paperback. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: McGraw-Hill Pub Date: 6/11/2008 Binding: Paperback Pages: 240 second edition.

Paperback. Etat : Good. This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestseller! "A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand." - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; "Brand Warfare" provides the strategic ammunition needed to win. "D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner." - "Chicago Sun-Times". "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." - "Harvard Business Review". "Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes." - "Publishers Weekly".…

Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Etat : Acceptable.

Etat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

Paperback. Etat : Very Good. The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world." --Robert Hanson, President, Global Levi''s® Brand, Levis Strauss & Co. "Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone." --Bob Jeffrey, CEO, JWT "When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary." --Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton "The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications." --MaryLee Sachs, Chairman U.S., Hill & Knowlton "Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands--and drive profitable sales." --Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP "Tim Pearson''s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ''do or die'' rules of business." --Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas "Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great." --R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company''s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can''t be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn''t be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established--and increasingly ineffective--routines and reinventing your organization''s marketing by: Positioning marketing as a business partner--not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data-- not vague qualitative measurements Providing leadership within your organization--not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today''s post-Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services--and your future.…