Consumer research (Plus de 3 200 résultats)

Paperback. Etat : Very Good. Use the Science of Behavioral Economics to Understand Why People BuyThe most important business book to come out in years. -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2022 First Place Category Winner CIBA (Chanticleer International Book Awards)#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer ServiceWhat Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better brain-friendly brand messaging, and be a more effective leader.Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book: Real-world examples that bring a concept to life and make it stickIdeas to help you with problem solving for your businessWays to hack your brain into coming up with innovative programs, products, and initiativesIf you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you'll love What Your Customer Wants (And Can't Tell You).…

Etat : good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.…

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Etat : Good. The book is designed to enable students to become intelligent consumers of educational research in a non-technical, non-intimidating manner. Students are shown how to analyze and evaluate the research, and judge the usefulness of the findings for educational practice.Extensive use of aides to facilitate student learning include; chapter roadmaps and concept maps, study questions, a book website, consumer tips, examples and excerpts from published articles (including seven full length articles), and author reflections. The fourth edition includes a more extensive, balanced presentation of both quantitative and qualitative methods, new discussion of mixed-mode studies, new discussion of effect size, greater treatment of survey research.…

Etat : acceptable. Pages can have notes highlighting. Spine may show signs of wear. May have varying covers. Fast Shipping - Mailed in plastic mailer.

Etat : very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Etat : Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Etat : Very Good. Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Etat : Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

Paperback. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Paperback. Etat : Very Good. 5. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

paperback. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Paperback. Etat : Good. This book educates students to become intelligent consumers of educational research and introduces basic research principles to those who may eventually use research in their work.  Principles for conducting research and criteria for evaluating its overall credibility are presented in a concise manner, with numerous excerpts from published studies, to enable students to  learn to read, understand, and evaluate research, and judge the usefulness of the findings for educational practice. There is extensive use of aides to facilitate student learning, including chapter objectives, roadmaps and concept maps, study questions, consumer tips, over 150 examples from published articles (also includes full length articles), and author reflections. The Sixth Edition includes a more extensive presentation of experimental and quasi-experimental design, consistent with the current emphasis on conducting ?scientific research,? qualitative data analysis, effect size, and two new chapters devoted to mixed-method studies and action research.…

Paperback. Etat : Very Good. Use the Science of Behavioral Economics to Understand Why People BuyThe most important business book to come out in years. -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2022 First Place Category Winner CIBA (Chanticleer International Book Awards)#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer ServiceWhat Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better brain-friendly brand messaging, and be a more effective leader.Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book: Real-world examples that bring a concept to life and make it stickIdeas to help you with problem solving for your businessWays to hack your brain into coming up with innovative programs, products, and initiativesIf you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you'll love What Your Customer Wants (And Can't Tell You).…

paperback. Etat : Very Good.

Paperback. Etat : Fair.

Paperback. Etat : Fair.

Paperback. Etat : Very Good. 4. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

paperback. Etat : Very Good.

Paperback. Etat : Good. An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors own researchfrom coffee in Bangkok and boredom in New Zealand to computing in the United Statesusing methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.…

Paperback. Etat : Very Good. An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors own researchfrom coffee in Bangkok and boredom in New Zealand to computing in the United Statesusing methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.…

Etat : Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.