Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 9,94
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Ajouter au panierEtat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781138837973.
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 9,94
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781138837973.
Vendeur : Studibuch, Stuttgart, Allemagne
EUR 7,13
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Ajouter au panierpaperback. Etat : Gut. 338 Seiten; 9781138837973.3 Gewicht in Gramm: 1.
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
EUR 55,76
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Ajouter au panierEtat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 55,96
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Ajouter au panierEtat : New.
EUR 57,08
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Ajouter au panierEtat : NEW.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 54,63
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Ajouter au panierEtat : New.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 56,47
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Ajouter au panierEtat : New.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 62,78
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Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 501.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 53,37
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Ajouter au panierEtat : New.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 66,88
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Ajouter au panierEtat : New. In.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 57,06
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Ajouter au panierEtat : New.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 71,15
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Ajouter au panierEtat : New.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 73,52
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Ajouter au panierEtat : New. 2021. 2nd Edition. Paperback. . . . . .
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 61,38
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 68,59
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Ajouter au panierEtat : New. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 71,02
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Ajouter au panierPaperback. Etat : New.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 64,88
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
EUR 90,39
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Ajouter au panierEtat : New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 94,57
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Ajouter au panierPaperback. Etat : Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 62,94
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Ajouter au panierEtat : New.
Edité par Taylor & Francis Ltd, London, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Langue: anglais
Vendeur : Grand Eagle Retail, Fairfield, OH, Etats-Unis
EUR 79,36
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Paperback. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par Taylor & Francis Ltd, London, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Langue: anglais
Vendeur : AussieBookSeller, Truganina, VIC, Australie
EUR 121,83
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Paperback. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 161,23
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Ajouter au panierHardcover. Etat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 182,52
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Ajouter au panierEtat : New.
EUR 180,03
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Ajouter au panierPaperback. Etat : Like New. Like New. book.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 207,11
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 207,50
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 217,14
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Ajouter au panierEtat : New.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 220,22
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : New.