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Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Langue: anglais
Edité par Taylor and Francis Ltd, GB, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
EUR 82,85
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Ajouter au panierPaperback. Etat : New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 66,74
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Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Ajouter au panierPaperback. Etat : New.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 87,72
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Ajouter au panierEtat : New. 2021. 2nd Edition. Paperback. . . . . .
Langue: anglais
Edité par Taylor and Francis Ltd, GB, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 104,28
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Ajouter au panierPaperback. Etat : New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 98,12
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Ajouter au panierPaperback. Etat : Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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EUR 106,96
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Ajouter au panierEtat : New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Langue: anglais
Edité par Taylor and Francis Ltd, GB, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
EUR 84,93
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Ajouter au panierPaperback. Etat : New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Langue: anglais
Edité par Taylor and Francis Ltd, GB, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 97,74
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Ajouter au panierPaperback. Etat : New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
EUR 174,93
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Ajouter au panierPaperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Ajouter au panierEtat : New.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 213,41
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Ajouter au panierEtat : As New. Unread book in perfect condition.
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Ajouter au panierHardback. Etat : New. New copy - Usually dispatched within 4 working days.
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Ajouter au panierPaperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 321,59
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Ajouter au panierHardcover. Etat : Brand New. 2nd new edition. 344 pages. 9.75x7.00x0.75 inches. In Stock.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Ajouter au panierPaperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.