Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 110,65
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 111,29
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 113,95
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Edité par Springer-Verlag Publishing, 2014
ISBN 10 : 1493920855 ISBN 13 : 9781493920853
Langue: anglais
Vendeur : Salish Sea Books, Bellingham, WA, Etats-Unis
EUR 99,48
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Like New. Fine/As New; Hardcover; Covers are still glossy with "sharp" edge-corners; Unblemished textblock edges; The endpapers and all text pages are bright and unmarked; Binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Dark orange covers with title in white lettering; 2014, Springer-Verlag Publishing; 408 pages; "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)," by Peter S.H. Leeflang, et al.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 157,70
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 157,70
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Edité par Springer New York, Springer New York, 2014
ISBN 10 : 1493920855 ISBN 13 : 9781493920853
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 164,49
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierBuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Edité par Springer New York, Springer US, 2016
ISBN 10 : 1493940872 ISBN 13 : 9781493940875
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 164,49
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 182,76
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 211,59
Autre deviseQuantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 408.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 161,93
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
EUR 213,02
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Like New. Like New. book.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 239,17
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. reprint edition. 422 pages. 9.30x6.20x1.00 inches. In Stock.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 241,25
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierHardcover. Etat : Brand New. 408 pages. 9.25x6.25x1.25 inches. In Stock.
Edité par Springer-Verlag New York Inc., 2014
ISBN 10 : 1493920855 ISBN 13 : 9781493920853
Langue: anglais
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 217,08
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierHardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 973.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 217,06
Autre deviseQuantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. Print on Demand pp. 408.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 221,86
Autre deviseQuantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. PRINT ON DEMAND pp. 408.