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Ajouter au panierPaperback. Etat : New. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing and Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing and Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business and EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing and AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from ATandT, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 38,57
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Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 185.
Vendeur : moluna, Greven, Allemagne
EUR 33,82
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Ajouter au panierEtat : New. Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 40,43
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 41,36
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Ajouter au panierEtat : New. 2022. Paperback. . . . . .
EUR 41,92
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Ajouter au panierPaperback. Etat : New. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing and Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing and Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business and EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing and AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from ATandT, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
EUR 43,45
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Ajouter au panierPaperback. Etat : New. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing and Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing and Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business and EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing and AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from ATandT, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
EUR 37,50
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware.
EUR 43,78
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Ajouter au panierPaperback. Etat : New. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing and Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing and Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business and EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing and AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from ATandT, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 36,88
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 31,87
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
EUR 37,50
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware 272 pp. Englisch.
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EUR 37,50
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware 272 pp. Englisch.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 43,38
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 39,42
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware.
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EUR 34,33
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EUR 41,90
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Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
EUR 49,77
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Ajouter au panierEtat : New. 2022. Paperback. . . . . . Books ship from the US and Ireland.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 35,35
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 37,50
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 272 pp. Englisch.
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 42,63
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Ajouter au panierPaperback or Softback. Etat : New. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses 1.35. Book.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 37,67
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Ajouter au panierEtat : As New. Unread book in perfect condition.
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EUR 48,99
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 50,48
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Vendeur : Best Price, Torrance, CA, Etats-Unis
EUR 34,54
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Ajouter au panierEtat : New. SUPER FAST SHIPPING.
EUR 34,34
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Ajouter au panierPaperback. Etat : new. Paperback. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 58,93
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Ajouter au panierPaperback. Etat : Brand New. 256 pages. 9.21x6.14x0.79 inches. In Stock.