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Dasu sriram (57 résultats)

  • Langue : anglais

    Edité par McGraw Hill (edition 1), 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

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    Etat: Occasion - Assez bon

    EUR 13,67

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

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    Etat: Neuf

    EUR 28,50

    EUR 2,36 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par McGraw-Hill 7/17/2013, 2013

    0071809937 / 9780071809931

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    Vendeur : BargainBookStores, Grand Rapids, MI, Etats-UnisBargainBookStores

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    Etat: Neuf

    EUR 30,95

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    Expédition nationale : Etats-Unis

    Quantité disponible : 5 disponibles

    Hardback or Cased Book. Etat : New. The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business. Book.

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

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    Etat: Occasion - Comme neuf

    EUR 29,32

    EUR 2,36 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Redux Books, Grand Rapids, MI, Etats-UnisRedux Books

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    Etat: Neuf

    EUR 31,81

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    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Hardcover. Etat : New. Hardcover. An unused, unmarked and unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Rarewaves USA, HEBRON, KY, Etats-UnisRarewaves USA

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    Etat: Neuf

    EUR 33,38

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    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…

  • Langue : anglais

    Edité par McGraw-Hill Education, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US

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    Etat: Neuf

    EUR 35,00

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    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 32,26

    EUR 2,68 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par McGraw-Hill Professional 2013-08-01, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Chiron Media, Wallingford, Royaume-UniChiron Media

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    Etat: Neuf

    EUR 29,18

    EUR 5,96 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Hardcover. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

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    Etat: Neuf

    EUR 37,08

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    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…

  • Langue : anglais

    Edité par The McGraw-Hill Company, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion

    EUR 34,20

    EUR 3,57 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Used. pp. 288 1st Edition.

  • Langue : anglais

    Edité par The McGraw-Hill Company, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion

    EUR 29,88

    EUR 7,76 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Used. pp. 288.

  • Langue : anglais

    Edité par McGraw-Hill Education, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 32,09

    EUR 6,00 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 39,34

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly whats driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive servic Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-UnisRomtrade Corp.

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    Etat: Neuf

    EUR 39,71

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

  • Langue : anglais

    Edité par The McGraw-Hill Company, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Biblios, frankfurt am main, HESSE, AllemagneBiblios

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion

    EUR 30,06

    EUR 9,95 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Used. pp. 288.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

    • Couverture rigide
    • Édition originale

    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

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    Etat: Neuf

    EUR 34,26

    EUR 9,50 expédition 
    Expédition depuis Irlande vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. . 2013. 1st Edition. Hardcover. . . . .

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

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    Etat: Neuf

    EUR 30,66

    EUR 17,91 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections

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    Etat: Neuf

    EUR 36,90

    EUR 13,48 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. In English.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

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    Etat: Neuf

    EUR 43,00

    EUR 9,40 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. . 2013. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

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    Etat: Occasion - Comme neuf

    EUR 36,22

    EUR 17,91 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-UniTHE SAINT BOOKSTORE

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    Etat: Neuf

    EUR 35,61

    EUR 18,82 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Hardback. Etat : New. New copy - Usually dispatched within 3 working days.

  • Langue : anglais

    Edité par Springer Netherlands, 1994

    0792395093 / 9780792395096

    • Couverture rigide

    Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Occasion - Assez bon

    EUR 51,12

    EUR 5,97 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Springer, 1994

    0792395093 / 9780792395096

    • Couverture rigide

    Vendeur : Anybook.com, Lincoln, Royaume-UniAnybook.com

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    Etat: Occasion - Satisfaisant

    EUR 44,28

    EUR 15,57 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780792395096. …

  • Langue : anglais

    Edité par Springer, 1994

    0792395093 / 9780792395096

    • Couverture rigide

    Vendeur : Librairie Parrêsia, Figeac, FranceLibrairie Parrêsia

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion - Assez bon

    EUR 45,00

    EUR 32,50 expédition 
    Expédition depuis France vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover Nov 30, 1994. Etat : Used: Very Good. Management of Design: Engineering and Management Perspectives | Sriram Dasu, Charles Eastman | Luwer Academic publishers, 1994, in-8 cartonnage relié éditeur de 277 pages. Couverture propre. Dos solide. Intérieur frais, exempt d'annotations et de soulignages. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. [Ja3].…

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Rarewaves USA United, HEBRON, KY, Etats-UnisRarewaves USA United

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    Etat: Neuf

    EUR 34,75

    EUR 44,75 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…

  • Langue : anglais

    Edité par McGraw Hill, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Speedyhen, Hertfordshire, Royaume-UniSpeedyhen

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    Etat: Neuf

    EUR 30,67

    EUR 48,97 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : NEW.

  • Langue : anglais

    Edité par MCGRAW HILL BOOK CO, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : moluna, Greven, Allemagnemoluna

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    Etat: Neuf

    EUR 37,48

    EUR 48,99 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind custo.

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

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    Etat: Neuf

    EUR 60,47

    EUR 33,11 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly whats driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express Helps you understand consumer psychology to drive profits and growth. This title explains how consumers pe Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Langue : anglais

    Edité par McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

    • Couverture rigide

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 35,55

    EUR 77,63 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…