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Hardback. Etat : Very Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

hardcover. Etat : As New.

Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

Hardback. Etat : Fair. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

hardcover. Etat : Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. …

Etat : Good. 4th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Etat : Very Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

Hardback. Etat : Fair. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.…

Hardcover. Etat : Very Good. This Business of Artist Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Hardcover. Etat : Fine. Etat de la jaquette : Fine Dust Jacket. First Printing. dust jacket is mylar wrapped.

Etat : Good. (3rd)97 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Good. Revised & enlarged. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardcover. Revis and Enlarg Third ition edition. Good/Good (36931) . Hardcover, good condition, w. ltly to smwht slanted smwht compressed sp. Ltly bumped bottom corners, smwht bumped top corners. Nick on top edge r. brd. V. ltly tanned p. edges. Notes, uls, highlighting. Fr ins hinge stressed but OK. O/w cln and tight. Dj g., smwht rubbed, scuffs and scratches. Ltly bumped corners, sp ends. Sme bumping at top. 297.…

Hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Etat : Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Very Good. (3rd)97 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Etat : Used - Like New.

Etat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.