Lüdicke marius (17 résultats)

Softcover. Etat : Très bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Etat : New. In English.

Etat : New.

Etat : New. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272. . 2006. Paperback. . . . .…

Etat : New.

Paperback. Etat : Brand New. 2006 edition. 204 pages. 8.20x5.80x0.50 inches. In Stock.

Etat : New. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272. . 2006. Paperback. . . . . Books ship from the US and Ireland.…

Taschenbuch. Etat : Neu. A Theory of Marketing | Outline of a Social Systems Perspective | Marius Lüdicke | Taschenbuch | xv | Englisch | 2006 | Deutscher Universitätsverlag | EAN 9783835003040 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Etat : As New. Unread book in perfect condition.

Softcover. Etat : gut. 2006. A Theory of Marketing: Outline of a Social Systems Perspective In deutscher Sprache. pages.

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way. 208 pp. Englisch.…

Etat : New. Print on Demand.

Etat : New. PRINT ON DEMAND.

Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Marius Luedicke promovierte bei Prof. Dr. Beat F. Schmid am Institut fuer Medien- und Kommunikationsmanagement an der Universitaet St. Gallen.Marius Luedicke documents and explains the largely abandoned scholarly ambition to develop a general theory.…

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.…

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss.Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.Deutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 208 pp. Englisch.…