Vendeur : medimops, Berlin, Allemagne
EUR 4,38
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Vendeur : medimops, Berlin, Allemagne
EUR 4,38
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Vendeur : medimops, Berlin, Allemagne
EUR 9,25
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Vendeur : medimops, Berlin, Allemagne
EUR 9,56
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : as new. Wie neu/Like new.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 35,11
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
EUR 37,50
Quantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New. The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity.Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations.Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 36,19
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
EUR 32,24
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Fine.
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
EUR 32,24
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 36,12
Quantité disponible : 15 disponible(s)
Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
EUR 36,26
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : new.
EUR 41,09
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 264.
EUR 37,40
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 264.
EUR 43,22
Quantité disponible : 15 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 46,41
Quantité disponible : 15 disponible(s)
Ajouter au panierEtat : New.
EUR 37,43
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 264.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Edition originale
EUR 40,68
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404. . 2014. 1st Edition. Paperback. . . . .
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 36,11
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 53,67
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 38,78
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 38,77
Quantité disponible : 10 disponible(s)
Ajouter au panierPF. Etat : New.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 42,92
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 40,08
Quantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 58,64
Quantité disponible : 5 disponible(s)
Ajouter au panierPaperback or Softback. Etat : New. Auto Brand: Building Successful Car Brands for the Future. Book.
Langue: anglais
Edité par Kogan Page Limited, 2014
Vendeur : Books in my Basket, New Delhi, Inde
EUR 40,67
Quantité disponible : 2 disponible(s)
Ajouter au panierSoft cover. Etat : New. ISBN:9780749469290.
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
EUR 50,78
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Vendeur : medimops, Berlin, Allemagne
EUR 50
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 46,29
Quantité disponible : 15 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 48,57
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 46,09
Quantité disponible : 10 disponible(s)
Ajouter au panierPaperback. Etat : New.