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Etat : New.

Paperback. Etat : New.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : good. This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition. Please note: -May include library or rental stickers, stamps, or markings. -Supplemental materials e.g., CDs, access codes, inserts are not guaranteed. -Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading. …

Etat : New.

Paperback. Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : As New. Unread book in perfect condition.

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Etat : New.

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Etat : As New. Unread book in perfect condition.

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Etat : As New. Unread book in perfect condition.

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Etat : New. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi Ts (Paperback or Softback).

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paperback. Etat : Very Good. Fast Shipping - Safe and Secure 7 days a week.

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paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

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Etat : Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second ] normal wear and tear Publisher: Oxford University Press Pub Date: 7/22/2012 Binding: Paperback Pages: 568 Second edition.

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Etat : New.

Hardcover. Etat : New. Dainik Bhaskar's transformation into India's most read Hindi daily is indeed a remarkable story, rooted in Ramesh Chandra Agarwal's visionary leadership. Launched in 1983 in Indore, the newspaper quickly evolved from a local publication into a powerhouse, expanding its reach across various states. Agarwal's keen observational skills allowed him to stay ahead of market trends, positioning the brand for growth beyond traditional media. His vision exemplifies the power of clear purpose in driving success. His unique approach involved thinking outside conventional norms, allowing him to carve a distinct path in the Indian media landscape. He understood that the foundation of any successful endeavour lies in the rationale behind it, distinguishing between the organization's objectives and a leader's role in steering it towards those goals. In this in-depth analysis, the authors examine Agarwal's dual perspective-the broader, strategic view and the grassroots, operational insights that insights that helped him balance high-level strategy with an intimate understanding of frontline realities, enabling him to make informed decisions that resonated with the market's pulse. This holistic approach fostered a strong connection with his team, ensuring that he remained responsive to the ever-changing media environment. His strategic decisions often reflected an understanding of emerging opportunities, leading to the establishment of ventures that extended into diverse sectors. This adaptability not only strengthened Dainik Bhaskar's market presence but also showcased Agarwal's ability to innovate and redefine the media space. His commitment to expansion and evolution illustrates how a well-crafted vision can propel an organization to unprecedented heights.…

Paperback. Etat : New. In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book.First, they to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, they demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, they provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, they provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.…

Etat : New. In English.