Ralf drews (49 résultats)

Etat : New. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010.

Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

235 mm x 155 mm. 125 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Management for Professionals. Sprache: Englisch. …

Broschiert. Etat : Gut. 271 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Schnitt und Einband sind etwas staubschmutzig; Einbandkanten sind leicht bestoßen; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Sprache: Deutsch Gewicht in Gramm: 500.…

Etat : New.

Etat : New.

Paperback or Softback. Etat : New. Market Entry Into the USA: Why European Companies Fail and How to Succeed. Book.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New. In English.

Etat : New. In English.

Etat : New. pp. 144.

Etat : New. pp. 123.

Hardcover. Etat : Brand New. 144 pages. 9.50x6.50x0.75 inches. In Stock.

Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its 'go/no-go' decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.…

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its 'go/no-go' decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.…

Taschenbuch. Etat : Neu. Market Entry into the USA | Why European Companies Fail and How to Succeed | Ralf Drews (u. a.) | Taschenbuch | xviii | Englisch | 2016 | Springer | EAN 9783319373270 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This book connects a buying psychology driven by American beliefs and values with a company¿s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its ¿go/no-gö decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.…

Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Etat : As New. Unread book in perfect condition.

kart. 271, 80 S. : graph. Darst. ; 21 cm Einband gering berieben, sonst gut erhalten. 3893251707 Sprache: Deutsch Gewicht in Gramm: 458.

Etat : New.

Etat : New.

Etat : New.

Etat : New. In German.

Etat : New. pp. 165 2014th edition.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern - zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit europäischen Go-to-Market-Strategien zusammen. Sie vermitteln anschaulich, wie die US-amerikanische Kultur das Geschäftsleben und damit Entscheidungsprozesse, Kaufinteresse und Kundenloyalität beeinflusst. Abgeleitet aus Interviews mit Managern führender europäischer Unternehmen mit Tätigkeitsfeldern in den USA, bietet das Buch zahlreiche praktische Tipps und Erkenntnisse. Darüber hinaus werden Umsetzungstools, wie das US Buying-Decision Model (TM), das Organizational Readiness Survey (TM) und das Go-To Market Decision Diamond Tool (TM) vorgestellt. Vielen europäischen Manager, die auf dem US-amerikanischen Market aktiv werden wollen, ist nicht bewusst, wie groß ihre Wissenslücke eigentlich ist. Dieses Buch hilft Ihnen ihre Lernkurve erheblich zu verkürzen. …

Paperback. Etat : Brand New. 167 pages. German language. 8.00x5.75x0.50 inches. In Stock.

Etat : New.

Etat : Sehr gut. Zustand: Sehr gut | Seiten: 599 | Produktart: Bücher | Keine Beschreibung verfügbar.