topic rutherford (68 résultats)

Etat : New.

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Etat : As New. Unread book in perfect condition.

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Etat : New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Etat : New.

Etat : New.

Paperback. Etat : New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Paperback. Etat : Brand New. 292 pages. 9.68x6.87x9.61 inches. In Stock.

paperback. Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New.

Paperback. Etat : Brand New. 292 pages. 9.68x6.87x9.61 inches. In Stock.

Paperback. Etat : new. Paperback. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industrys rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching. Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Etat : New. Martina Topic-Rutherford is a behavioral sociologist and mass communication scholar. She is currently an associate professor at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US.

Paperback. Etat : New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New.

Hardback. Etat : New. New copy - Usually dispatched within 4 working days.

Etat : New.

Hardback. Etat : New. The Sustainability Debate is the result of a collaboration between academics and members of the Retail Institute predominantly working in retail and packaging industries. It responds to practitioners' frustration with consumers' emotionality and lack of knowledge around sustainability issues, problems often fostered by the media.  This fourteenth volume of Critical Studies on Corporate Responsibility, Governance and Sustainability thus puts together a debate that goes beyond the rhetoric of environmental protection and looks at sustainability from several angles. The book is predominantly focused on human and social sustainability and this focus is carried into sections that discuss sustainable policies, media and gender. This volume ultimately moves away from merely discussing environmental protection and shifts to the effect sustainable policies have on people and society. With a scope expanded to include human and social sustainability as well as economic sustainability, this book's original contribution is that is sees sustainability as a dynamic and complex system of human, social and environmental aspects.

Etat : As New. Unread book in perfect condition.

Etat : New.

Paperback. Etat : New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Hardback. Etat : New. Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, sociology, ethnology, and even fashion. This edited collection maps the intersections of food, sustainability, and responsibility, with contributions that analyse professional chefs, media portrayals, and food security issues. The first section explores the nuances of food sustainability in media, gender dynamics, and lived experiences, while the second focuses on how public relations advances a culture of responsibility across societal contexts-from health campaigns to corporate practices and educational efforts.With its dual focus on empirical analysis and innovative methodologies, this study expands both theoretical and practical approaches to food communication in a changing world.

Hardback. Etat : New. The Sustainability Debate is the result of a collaboration between academics and members of the Retail Institute predominantly working in retail and packaging industries. It responds to practitioners' frustration with consumers' emotionality and lack of knowledge around sustainability issues, problems often fostered by the media.  This fourteenth volume of Critical Studies on Corporate Responsibility, Governance and Sustainability thus puts together a debate that goes beyond the rhetoric of environmental protection and looks at sustainability from several angles. The book is predominantly focused on human and social sustainability and this focus is carried into sections that discuss sustainable policies, media and gender. This volume ultimately moves away from merely discussing environmental protection and shifts to the effect sustainable policies have on people and society. With a scope expanded to include human and social sustainability as well as economic sustainability, this book's original contribution is that is sees sustainability as a dynamic and complex system of human, social and environmental aspects.