peter lang apr 2022 (123 résultats)

Buch. Etat : Neu. Neuware -The book describes the historical development of the legislation on euthanasia and suicide in The Netherlands. During the last about 70 years. Part 1 summarizes the development until about 2017. Parts 2 and 3 deal with the period from August 2017 until about the end of February 2022. The book ends when neither in the Netherlands nor in Germany legislation on euthanasia was completed. Presently, in many countries, legislation on euthanasia is discussed, about to be prepared, or there already exist legislative proposals. The aim of the book is to let the Dutch respective public opinions, political ideas, research results, proposals from legal academics, science, and court decisions participate in the international discussion so that in so far comparison can help also to find answers to open questions and satisfying legal regulations. 140 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -In Up to Date, Tong and Van Der Heide explore the spicy, unsettling¿and sometimes just exhausting¿universe of online romance. As dating platforms like Bumble, Tinder, and Grindr proliferate, scholars have had to stretch their understandings of how courtship works, often arriving at fascinatingly counterintuitive theories about how twenty-first century daters shape online identities, select mates, mediate conflict, and maintain or terminate romantic relationships. This book guides readers through an increasingly complex and extensive literature, highlighting strengths and weaknesses of existing approaches, while establishing new avenues for the future. Written for both students and seasoned experts alike, the book also addresses the largely invisible underpinnings of what has become a multibillion-dollar industry, including proprietary algorithms and perverse economic incentives. Up to Date is a provocative and rigorous must-read for anyone who seeks to understand or conduct research regarding the social science of online romance.Books on Demand GmbH, Überseering 33, 22297 Hamburg 268 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The Haute Banque, an elite form of private or merchant banking, emerged in France in the early 19th century, reached its peak around 1850-1860 before declining in the early 20th century and almost disappearing in the 1960s-1980s. Often characterized by their religious origins and family networks, these banking houses escape a clear definition. Their expansion is not limited to France, as banks with similar features can be found in Europe and throughout the world.This book, which brings together some of the best specialists in the field, examines the legacy of the Haute Banque. How and until when did it influence other banking establishments, through its managers, its practices, and its values What business lines have these bankers helped to shape, right up to wealth management and asset management of today What was the resilience of these finance companies Is there a resurgence in the 21st century of the houses or the spirit of Haute Banque Books on Demand GmbH, Überseering 33, 22297 Hamburg 198 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.Books on Demand GmbH, Überseering 33, 22297 Hamburg 334 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -One of the main causes for the hopelessness that drives some to thoughts of suicide is meaninglessness. This work invites the reader to create a life full of meaning by attending to words. The emphasis here is on the power of the word. When we shift into a different relationship with words, we begin to shift as well.Viktor E. Frankl created a theory of logotherapy by breathing new life into the thoughts of the ancient Stoics. At the center of that ancient philosophy was the logos or the word and everything behind the word. Bringing an emphasis of logostherapy (attending to the word) to Frankl¿s theory of logotherapy (a psychology with an emphasis on meaning) brings something new to Frankl¿s work. According to the author¿s reading of Frankl, inspiring others to create from his work was always his intention.Books on Demand GmbH, Überseering 33, 22297 Hamburg 98 pp. Englisch.

Buch. Etat : Neu. Neuware -The last decades have demonstrated growing calls for innovations associated with science teaching methods. In the light of science education reforms, teaching methods have focused on scientific inquiry, discovery, and other constructivist approaches.Research on innovations in science education raises discussion about the application of new technology, a need to infuse arts and social emotional learning content into science education, and use of innovative models to improve critical thinking skills and enhance teachers¿ self-efficacy. However, there is a lack of research on innovative work behavior of science teachers¿ personal, cognitive, and environmental factors.The researchers in this book address to the phenomenon of innovative work behavior and aim to reveal the associations between the science teachers¿ innovative work behavior and personal, cognitive, and environmental factors. 202 pp. Englisch.

Buch. Etat : Neu. Neuware -The book offers eight case studies, covering selected problems and works from Renaissance up to the present day. Each chapter draws on a literary text(s) or problems, examining its historical context, as well as its Polish reception and presence in contemporary (pop)culture. The volume delineates a dual perspective, combining original readings of key texts with discussions of their relationship to contemporary theories of literary and linguistic studies, and important phenomena in Polish history. 182 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Nowadays, globalization as well as the successive economic, political and health crises have changed the rules of the game in terms of competitiveness for companies. In this context, SMEs perhaps more than others are forced to face several upheavals to secure their activities and guarantee their survival. While SMEs have well-known weaknesses linked to their resources, they also have many assets that enable them to constantly renew themselves. Flexibility, responsiveness and resilience are therefore the watchwords to create new opportunities to grow, innovate, and position themselves on international markets. But how do they call into question the dynamics, approaches, and strategies for evolving in the international market What role does innovation play in pursuing these changes Through this collective and multidisciplinary book, we confront the point of view of management scientists, engineers and practitioners, to provide a rich and complementary multifaceted insight into innovation and internationalization in SMEs. We thus highlight key success factors favoring the emergence of new strategies, dynamics and value-creating opportunities.Books on Demand GmbH, Überseering 33, 22297 Hamburg 218 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -In its first edition, this book was a new opening in the study of the Arabian Nights as an index of literary taste, a case study for the engagements of poets and writers, along with the common reading public, with an art that took Europe by surprise, and forced new patterns of response and writing. Borges thought of its advent as a dynamic that helped generate the romantic mode and sensibility. It certainly disturbed old habits of thought and made significant cultural inroads throughout European cultures. Almost no one in 18th-19th century literatures remained oblivious to that sweeping phenomenal appearance. The book analyzes and studies modes and patterns of reading, response, engagement, commentary, translations, claims to authentication, abridgements, and illustrations. It focuses on debates and controversies around the Arabian Nights, and shows how these happened to be at the center of a growing colonial culture. This book can never lose its significance for students, scholars, and general readership, not only in the field of comparative and cultural studies, English and French departments, but also in postcolonial studies and the basics of narrative and narratology.Books on Demand GmbH, Überseering 33, 22297 Hamburg 260 pp. Englisch.

Buch. Etat : Neu. Neuware -This study examines the determinants of current account, export market share and exchange rates. The author identifies key determinants using Bayesian Model Averaging, which allows evaluation of probability that each variable is in fact a determinant of the analysed competitiveness measure. The main implication of the results presented in the study is that increasing international competitiveness is a gradual process that requires institutional and technological changes rather than short-term adjustments in relative prices.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 126 pp. Englisch.

Buch. Etat : Neu. Neuware -This volume is an annotated edition of Frida Peemüller¿s memoirs of her time in German Samoa from 1910 to 1920. In her memoirs Frida Peemüller gives us a unique insight into what was happening in Samoa under the last years of the German administration, under New Zealand occupation during World War I, and in Germany itself at the outbreak of war, as she had returned to Germany in 1914 and was one of the very few Germans whom the New Zealand authorities permitted to re-enter Samoa. Her memoirs also give us a remarkable perspective on life in Aden in the early twentieth century, as it was on the ship returning her to her job with the American Consul in Aden that she met her future husband, the Samoan plantation owner Barnim Peemüller. The years they spent together on his Ululoloa plantation were to be, as she writes, the best years of their lives, as in 1920 they were repatriated by the New Zealand authorities back to a Germany that bore little resemblance to the country they remembered. 212 pp. Englisch.

Buch. Etat : Neu. Neuware -One of the most difficult problems challenging the human mind is knowledge of the world in its human, natural, and supra-natural dimensions: what is the nature of this multidimensional reality How do we know and verify the truth of our knowledge claims of this reality A contemporary Polish philosopher, Malgorzata Czarnocka, has advanced one of the most comprehensive and insightful studies of the cognitive act and the conditions under which it takes place. The proposition explicated in this book is that Czarnockäs analysis of perception functions as a model of explanation in our attempt to know the nature of the being that underlies the universe. This analysis becomes the basis of the author¿s discussion of symbolic truth as a model of explanation and its other applications. 142 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This volume addresses how spatialized identities, belongingness and hospitality are interrogated in British and Irish contemporary art (painting, installation, video, photography, new public art) at a time when economic and political crises tend to encourage individual or exclusive usages of space. It sketches a cartography of encounters encompassing the home, the neighbourhood, the village or city, and the nation. Artists interrogate how intimacy is both facilitated and threatened by spatial devices, how space fashions our perception of gender, social or ethnic identity and activates power relations. They explore the need for a home or a homeland and the various forms exile or placelessness can take. They may also take part in the restoration of the Commons and the constitution of alternative communities. Whether the analyses focus on the private sphere (in urban, suburban or rural contexts), or on shared communal spaces, they ponder the mechanisms of inclusion and exclusion at work in human encounters and shed light on how artistic apparatuses make the tensions between openness to the other and rejection or withdrawal perceptible. The approach, borrowing from art history as well as anthropology, lays emphasis on context, situationality and field work; it proposes to repoliticize relational art and concludes on the dialogical positionality which lies at the core of art.Books on Demand GmbH, Überseering 33, 22297 Hamburg 402 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The book is an exploration of the relevance of Indian classical wisdom in reorienting modern management. It highlights the urgent need for facilitating an internally directed spiritual dimension to business management, including management education as an alternative to instrumental rationality and extreme materialistic orientation in today¿s profit-driven business world.The book presents spirituality or enlightened consciousness as the essence of a transformational or rather transcendental leader to improve the quality of work-life within by creating a humane and enduring organizational culture. It does this by drawing inspiration from modern Indian leaders like Rabindranath Tagore and Swami Vivekananda. It also offers insights into alternative sources and methods of learning in management and life from ancient Indian wisdom and selected European literature to infuse creativity, joy, meaning and purpose into work and life.The book facilitates East-West dialogue on value-based holistic management in a globalized business scenario. In the modern business paradigm dominated by western management principles and practices, the book attempts to offer an Indian model of management founded on spirituality, human values and sustainability to deal with the alarming crises in a pandemic-stricken world by suggesting alternative ways of thinking and living for a sane, happy and sustainable future for both our planet and people.Books on Demand GmbH, Überseering 33, 22297 Hamburg 416 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -'Iuliu-Marius Morariu succeeds in opening the door of our curious gaze on memorialism, letting us get acquainted with the ideas promoted by Virgil Gheorghiu ¿ an interwar diplomat, journalist, poet, novelist and Romanian Orthodox priest, who had to choose the path of exile (moving to France) once with the establishment of the Communist Regime in Romania.' (Iulia Medveschi, in Astra Salvensis, X (2022), no. 19).Virgil Gheorghiu, an important but controversial figure in Romanian exile literature, remains one of his country¿s best-known writers today. Based on his works and their reception, but also on the existing secondary literature, this study examines his reflection on three important ideologies, namely communism, national socialism and capitalism, in order to highlight the specificities of Virgil Gheorghiüs thought and to see what aspects of topicality and contemporary relevance can be found in it. 260 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -«At last, here is a book written by an Italian about the homeopathic but essential role that Italian artists, and among them, important writers, have played to introduce the digital transformation to Italians. Long before government or business, and least of all educators, took notice, artists, as was their wont for centuries, were the first to reveal the potential of the new technologies. Emanuela Patti not only pays them a long overdue tribute, but along the way revisits with care and engaging style the key features of that transformation. A wonderful read!» (Professor Derrick de Kerckhove, University of Toronto)«We were missing a systematic survey of e-literary arts in Italy. Emanuela Patti has filled that void. Indeed, her study is much more than a survey: it brilliantly connects semiotic theories of open textuality to the profound techno-cultural transformations of socio-political life from the 1960s to the present, from experimental writing to popular culture.» (Professor Massimo Riva, Brown University)In 1962, Umberto Eco published Opera aperta, setting the ground for a new wave of creative experimentation across the arts and media. The concept of «open work» ¿ informed by systems theory, cybernetics, relativism, pragmatism and other influential disciplines of the time ¿ was used by Eco to reconsider the work of art as a site for interactivity, collaboration and intermediality. Starting from this perspective, this book reconstructs the history of Italian electronic literature, looking at creative practices across literature, electronic and digital media from the early days of computers to the social media age. It examines how Italian writers, poets, literary critics and intellectuals have responded to each phase of the digital revolution, by enacting «poetics of openness» and «politics of intermediality». Case studies include Nanni Balestrini, Gianni Toti, Italo Calvino, Caterina Davinio, Wu Ming, Michela Murgia, Francesco Pecoraro, Roberto Saviano, Tommaso Pincio, Fabio Viola, Fabrizio Venerandi and Enrico Colombini. In some cases, literary experimentation with new technologies has taken a clear polemical stance towards mass media, globalisation, information society and late capitalism, in order to challenge and/or reconfigure artistic or social ontologies. In others, digital technologies have been used to enhance and extend the parameters and «languages» of literature.Books on Demand GmbH, Überseering 33, 22297 Hamburg 328 pp. Englisch.

Buch. Etat : Neu. Neuware -In a time when female scholars were rare in Japanese universities, Michiko Ogura completed an excellent doctorate in Old English syntax, then achieved a position at Chiba University, from which she obtained a year-long research fellowship in 1983-84 at St Edmund Hall, Oxford. During her career, Ogura has published major works on medieval English syntax, especially verbs. Professor Ogura retired at Chiba, then obtained a major research post at Keio University (2011-2015) and then a post at Tokyo Woman¿s Christian University, retiring in 2020. She obtained a D.Litt. from Adam Mickiewicz University in Poland in 2008. The international contributors to this volume offer these studies of medieval syntax in her honor, in token of many years of friendship and scholarship.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 392 pp. Englisch.

Buch. Etat : Neu. Neuware -With 30 years having passed since Central Asia and the South Caucasus emerged on the international stage, a new approach to understanding its contemporary dynamics is required. This volume argues for a multidimensional analysis of international, regional, and domestic cooperation and conflicts in the region. The authors analyze foreign policies of great powers such as Russia, China, U.S., EU, Japan, and Iran toward this part of the world. The work looks at regional issues and regionalism, including the Eurasian Union and the Belt and Road Initiative. A series of chapters study domestic processes ranging from clan politics, identity construction, the media, to non-state actors. The publication applies theoretical pluralism and utilizes realism, liberalism, constructivism, and FPA. 372 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Feminist Research Alliances: Affective Convergences is the first volume of the 'Researching with GEMMA' series whose main purpose is to present innovative, in-depth, and culturally provocative research on critical issues in Gender and Women¿s Studies produced within the GEMMA Erasmus Mundus community. By turning to the feminist alliances and the transformative feminist research convergences constructed throughout 15 years together, scholars, collaborators, and alumni reflect on social and political transformations; the decolonisation of academic practices and curricula; the conception of research as involved in a process that calls for self-reflexive and participatory approaches; the necessary involvement of, and claim for, emotions and affects in our research practices; and an emphasis on qualitative and creative research methods and pedagogies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 282 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The coming of Islam marks a watershed in world history. A new movement arose from the sands of Arabia. It destroyed old empires and reshaped lands that had been the very cradle of civilisation in its own image. Debate on the origins of Islam is fierce. Far from being born in the full light of history, fundamental issues remain obscure and basic questions, like how the Arabian backwater of the ancient world generated an all-conquering state, often go unasked.This book offers a new and bold explanation for these momentous events. It investigates the growth of a community of believers around their prophet in an Arabian oasis before looking at how their interactions with surrounding nomads set in store truly transformative developments. These developments took on a deeper significance given wider changes witnessed in the late antique Near East, which created the context for the earthshattering events of the seventh century.At the Origins of Islam: Müammad, the Community of the Qur¿¿n, and the Transformation of the Bedouin World unites the near and far horizons of early Islam into one story. It embraces a broad range of sources and comparative evidence to set new courses in the study of Late Antiquity and early Islam.Books on Demand GmbH, Überseering 33, 22297 Hamburg 290 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -In Istanbul, urban transformation and housing production processes are so intricatelyentwined and intertwined that they elicit a plethora of predictable and unexpectedsubject matters to be studied holistically. This book provides an insight into the scalesthresholds, and dilemmas of housing transformations in Istanbul from past to presentwith a focus on cause-and-effect relationships. It scrutinizes Istanbul from newperspectives as the primary scene, target, and playground for neoliberal market actsand actors, on the one hand, and seeks to shed light on future prospects with regard tohousing needs and expectations of twenty-first century users in line with the uniquedynamics of Istanbul, a city without ends, on the other hand. 274 pp. Englisch.

Buch. Etat : Neu. Neuware -Un idioma tan amplio y geográficamente concentrado como el español hace que el grueso de sus hablantes tienda a contemplar la superficie hispánica como un recinto cerrado. Dentro de este, la comprensión mutua entre sus distintas variedades y el alto grado de dominio nativo contribuyen a crear una realidad dual del español donde la norma lingüística actúa de barrera de entrada: español es lo de dentro; lo de fuera es otra cosa. Es en estos espacios aledaños, sin embargo, donde esa dualidad inventada difumina su contraste. Este libro quiere acercarnos a esos lugares que el imaginario hispánico suele percibir como ajenos. Las afueras que aquí visitaremos se sitúan en la costa oriental de Asia, en la región del Magreb, en el África ecuatorial y, ¡cómo no!, en el norte del continente americano. 132 pp. Spanisch.

Buch. Etat : Neu. Neuware -This book provides a research-driven discussion of how the epistemic potential of multilingual writing strategies can be conceptualized, investigated, and leveraged in higher education. Research results are reported from an intervention study in two discipline-specific, writing-intensive HE content courses. The study triangulates survey data with think-aloud & screen-recording data and with product data in a pre/post design. Based on the research findings, the book details a multilingual teaching framework in which a translanguaging approach is enhanced with instructional practices from translation training. 352 pp. Englisch.

Buch. Etat : Neu. Neuware -This volume expands the discussion on the language management (LM) framework through two themes: interests and power, which are driving forces of the LM process, observable and describable at every step. It consists of thirteen contributions analyzing diverse situations in Europe, Asia, and Africa. Authors focus on a range of topics, including the role of language ideologies in various types of institutions, such as higher education institutions and language cultivation centers, the struggle to maintain minority languages, the positions of the actors involved in the process of making policies concerning foreign language teaching, or the processes that learning and choosing to use foreign languages entail. Emergent insights into the commonalities in the ways in which interests and power guide or underlie the management of language, communication, and sociocultural problems contribute significantly to the strength of LM as a sociolinguistic framework.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 378 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book explores the nature of poetic reading using a creative approach to understanding Old Norse poetry. It considers lacunae in the history, criticism and scholarly translations of Old Norse poetry into English through a poetic enactment, an epic poem and its companion reader, demonstrating critical approaches to Old Norse poetry and poetics.The poetic enactment analyses the complex relationship between historical gap and creative reader, the importance of the comprehension of literary objects as ideal or immutable, and the poetic construction of readable texts with particular reference to skaldic images. The poetic demonstration of scholarly approaches also raises a number of questions about poetic process and the role of composers, readers and historical contexts in Old Norse poetry. Analysing narrative-movement, diction, grammar, legend, the aural, the visual, authenticity, meaning and poetic objects as scripts, the author offers a theory of actual and virtual reading.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 626 pp. Englisch.

Buch. Etat : Neu. Neuware -Alan Lomax (1915-2002) is arguably the most popular and influential American folk song collector of the 20th century. Pursuing a mission of both preserving and popularizing folk music, Lomax moved between political activism, the scholarly world, and the world of popular culture. Based largely on primary material, the book shows how Lomax¿s diverse activities made him an authority in the field of folk music and how he used this power to advocate the cultures of perceived marginalized Americans ¿ whom he located primarily in the American South. In this approach, however, folk music became an abstract idea onto which notions oscillating between hope and disillusionment, fear and perspective were projected. The author argues that Lomax¿s role as a cultural mediator, with a politically motivated approach, helped him to decisively shape the perception and reception of what came to be known as American folk music, from the mid 1930s to the late 1960s. 450 pp. Englisch.

Buch. Etat : Neu. Neuware -Africa experienced direct and indirect foreign interventions since the continent¿s colonization by the Europeans in the nineteenth century. These interventions have had political, economic and social consequences for the continent and its people. This book explores the journey of Africa under different periods of foreign intercession, beginning with colonial conquest, followed by the Cold War, subsequent globalization and the most recent phase of new imperialism. It sheds light on the legacies of these interventions in the form of unbroken cycles of war, conflict, poverty, underdevelopment and violation of human rights. The book ends on a positive note highlighting that many African countries in the new century are finding their way towards political stability and economic resurgence while also shunning foreign influence. 186 pp. Englisch.

Buch. Etat : Neu. Neuware -Most peace operations (60%) were deployed in conflicts in which other international organizations¿ peace operations were active at the same time. Multiple simultaneous peace operations increased from around 10% of all peace operations in 1992 to almost 60% of all peace operations. The author defines two or more peace operations deployed by international organizations at the same time, in the same conflicts as multiple simultaneous peace operations (MSPOs). We have little understanding of why we observe international organizations (IOs) deployed at the same time, in the same conflicts, and increasingly cooperating with each other to address these conflicts. This book asks the question: What factors determine cooperation between international organizations in peace operations The author tests several rational and social constructivist explanations introducing an innovative collective principals-multiple agents framework. There are three rational-interest explanations for inter-organizational cooperation tested (resources, complementarity, and conflict complexity) and three social-constructivist explanations (social learning, security cultures similarity, and personnel nationality similarity). The research design is a multi-method approach, using statistical analysis from the author's new datasets on multiple simultaneous peace operations, data from interviews with EU officials, and case studies. There are two stages for the initiation of inter-organizational cooperation: the member-states¿ acquiescence and the international organizations¿ cooperation. At the first stage of cooperation, member-states are acquiescent to inter-organizational cooperation. At the second stage, the findings show that international organizations cooperate because they want to share the financial and human resources costs, and second, because they want to complement each other¿s work.Books on Demand GmbH, Überseering 33, 22297 Hamburg 172 pp. Englisch.

Buch. Etat : Neu. Neuware -Every human soul is divine and valuable. An embodied being¿s ultimate purpose is the enjoyment of Supreme bliss as a free soul (Mukta, salvation, liberation) in the highest heaven. Enjoyment is also the basis of happiness upon earth. It leads to the spiritual enlightenment for happy, healthy, and peaceful life and environment. The knowledge of self is what leads to the knowledge of God and this knowledge is the road to eternal happiness or bliss. Real happiness cannot be found externally, it must be realized within. The soul of a man is in the hidden structure of God. He is inside all of us. All life comes from God. The causes of unhappiness are our ego, our prejudice, our desire, and our impropriety. There must not be any lust and hatred, neither longing for one thing, nor any loathing the opposite. The world is spiraling toward conflict, belligerence, and disharmony and is now going through an unprecedented spiritual crisis, class confrontation, calamity, and nuclear and terrorists¿ threats. The rise of drug use, the rise of broken families, the rise of the number of single parents, the rise of school and public space mass shootings, the rise of suicides and depression, the rise of sexual scandals among priests and media, rise of overuse of iPad and smartphones by young kids are all threatening our home, society, schools, and the environment with vicious violence, menacing insecurity, wild protests, and rampant immorality.Books on Demand GmbH, Überseering 33, 22297 Hamburg 236 pp. Englisch.

Buch. Etat : Neu. Neuware -This book explores marketing as a genuine component of religious traditions. It investigates the theme across a large historical and geographical area, and in a variety of expressions, ranging from 3rd BCE Maya stucco friezes, early Christian writings, and 9th CE Cambodian inscriptions, right down to modern-day propaganda and recruitment strategies adopted by the ISIS jihadi movement, Falun Gong, Muslim Varkaris, spirit mediums in India and Thailand, Thai Buddhist monasteries, and the Vatican. The book is unique in its theme and scope. The chapters were written without a single controlling agenda, but all emphasize the need to view our modern consumer society as only one among many historical conditions that have shaped religious marketing. In fact, it will become clear from reading through the chapters that marketing and propaganda are inherent in religions and their teachings. The broad scope of the book shows religious marketing as embedded in and responding to diverse cultural settings, rather than as an isolated component of utility maximization. It allows us to understand religious marketing as a large window into the mental and cultural landscapes of the studied communities. This will have an eye-opening methodological impact on an area of studies that often limits itself to a narrow view of interactions between two opposing fields: spirituality and the market. This volume will appeal primarily to students and scholars of religion, culture, communication, media, and marketing. A non-professional audience will also appreciate the well-researched and novel look on less studied aspects of religion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 298 pp. Englisch.